The Grapefruit Pop Candle Shares SoulCycle's Uplifting Essence
Laura McQuarrie — September 3, 2020 — Marketing
References: shop.soul-cycle & wellandgood
SoulCycle, known for its upbeat, motivational classes, temporarily closed many of its locations this year in the interest of keeping its community healthy during a global pandemic—fortunately, people can still tap into the uplifting atmosphere created by the fitness company with its collaborative Grapefruit Pop Candle candle. The SoulCycle x Jonathan Adler Grapefruit Pop Candle shares a signature grapefruit scent within a cheery yellow container.
Even though SoulCycle has safely reopened many of its studio locations with new safety protocols, the uplifting candle helps people to bring the experience of the fitness company's high-energy workout classes home. The collaborative candle created with designer Jonathan Adler promises to be especially mood-boosting during the fall and winter months of the year.
Image Credit: SoulCycle
Even though SoulCycle has safely reopened many of its studio locations with new safety protocols, the uplifting candle helps people to bring the experience of the fitness company's high-energy workout classes home. The collaborative candle created with designer Jonathan Adler promises to be especially mood-boosting during the fall and winter months of the year.
Image Credit: SoulCycle
Trend Themes
1. Collaborative Candles - The creation of collaborative candles between brands offers an opportunity for businesses to extend their brand experience beyond their core products.
2. Fitness Home Experience - The development of products that bring the experience of fitness studios into people's homes presents an opportunity for fitness companies to reach a wider audience and diversify their revenue streams.
3. Scented Mood-boosters - The trend of scented products that are designed to uplift people's moods provides an opportunity for companies to tap into the growing self-care market and offer unique wellness solutions.
Industry Implications
1. Fitness - The fitness industry can explore opportunities in creating home workout products and collaboration with other lifestyle brands to enhance the overall fitness experience.
2. Home Decor - The home decor industry can partner with fitness brands to create scented products that create a specific mood or ambiance, expanding their product range and customer base.
3. Wellness - The wellness industry can leverage scented products and collaborations to provide holistic self-care solutions that promote mental and emotional well-being.
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