These New That’s It Products Contain Real Coffee
Michael Hemsworth — February 8, 2024 — Lifestyle
References: thatsitfruit & snackandbakery
These new That’s It products have been announced as a series of organic options focused on coffee as an ingredient to help consumers satisfy their hunger in a decidedly energy-boosting way. The Products include the Organic Energy Coffee Mini Bars and Dark Chocolate Espresso Truffles, which are both crafted with high-quality coffee ingredients. The Organic Energy Coffee Mini Bars come in Mocha and Vanilla flavors, and have the same amount of caffeine as a cup of coffee, while the Dark Chocolate Espresso Truffles have the same caffeine as an espresso shot.
Founder and CEO Lior Lewensztain spoke on the new That’s It products saying, "We wanted to create a snackable coffee solution that not only tastes great but also aligns with our commitment to simplicity and minimal ingredients. Our Organic Energy Coffee Mini Bars and Dark Chocolate Espresso Truffles deliver on both fronts. We are thrilled to be launching these products with Thrive Market because we share their mission of making healthy living easy.”
Image Credit: That's It
Founder and CEO Lior Lewensztain spoke on the new That’s It products saying, "We wanted to create a snackable coffee solution that not only tastes great but also aligns with our commitment to simplicity and minimal ingredients. Our Organic Energy Coffee Mini Bars and Dark Chocolate Espresso Truffles deliver on both fronts. We are thrilled to be launching these products with Thrive Market because we share their mission of making healthy living easy.”
Image Credit: That's It
Trend Themes
1. Organic Snack Products - These new That’s It products are part of the growing trend of organic snack options, satisfying consumer demand for healthier and natural food choices.
2. Caffeinated Snack Products - The inclusion of coffee as an ingredient in these new That’s It products taps into the trend of caffeinated snacks, providing consumers with an energy-boosting alternative to traditional snacks.
3. Coffee-based Energy Products - The Organic Energy Coffee Mini Bars and Dark Chocolate Espresso Truffles offer a disruptive innovation opportunity in the market for coffee-based energy products, catering to the needs of coffee lovers who seek convenient and portable energy options.
Industry Implications
1. Organic Food Industry - The new That’s It organic snack products contribute to the growth and innovation within the organic food industry, meeting the demands of health-conscious consumers.
2. Snack Food Industry - These caffeinated snack products from That’s It present an opportunity for the snack food industry to capitalize on the rising trend of energy-boosting snacks that provide consumers with a quick pick-me-up.
3. Coffee Industry - The coffee industry can leverage the demand for coffee-based energy products by partnering with brands like That’s It, offering consumers new ways to enjoy their favorite beverage in snack form.
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