From Pride Eyewear Collections to Empowering Pride Sneakers
Grace Mahas — May 28, 2021 — Marketing
Pride is an important cultural event for many in the LGBT2Q+ community that celebrates the milestones the group has achieved and fights for further equality under the law and within society. To celebrate the month, brands are launching inclusive pride campaigns to raise awareness and support for the community.
One notable example comes from Happy Socks, which is supporting the LGBTQ+ community with an unusual initiative. Rather than launching its usual large-scale campaign, the brand announced plans to donate its entire campaign budget to InterPride. In addition to the brand donation, Happy Socks will launch a new Pride collection, featuring four rainbow-colored styles available in adult and kids’ sizes (as single pairs and in gift boxes). 10% of all, year-round profits from the Pride collection will also be donated to InterPride.
One notable example comes from Happy Socks, which is supporting the LGBTQ+ community with an unusual initiative. Rather than launching its usual large-scale campaign, the brand announced plans to donate its entire campaign budget to InterPride. In addition to the brand donation, Happy Socks will launch a new Pride collection, featuring four rainbow-colored styles available in adult and kids’ sizes (as single pairs and in gift boxes). 10% of all, year-round profits from the Pride collection will also be donated to InterPride.
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