The Magnum Vegan Dress Was Made from Cocoa Beans
Laura McQuarrie — July 5, 2022 — Marketing
References: magnumicecream & prnewswire
Couture fashion queen Iris Van Herpen teamed up with Magnum ice cream to create the Magnum Vegan Dress inspired by Magnum vegan ice cream—and this world-first haute couture vegan dress is the first of its kind made from cocoa beans. During Paris Fashion Week, Cindy Bruna debuted the Magnum Vegan Dress on the runway for Iris Van Herpen's 15th Anniversary show.
The innovative dress was brought to live with an intricate 3D design that plays with sustainable materials that reference the brand's ingredients, as well as the visual qualities of luxe, fluid, melting chocolate. SLS technology (Selective Laser Sintering) and 3D printing technology, combined with a fully organic biopolymer material, turned cocoa bean husks into a striking garment.
This dress debuted as part of the Iris Van Herpen AW22 Collection titled Meta Morphism.
The innovative dress was brought to live with an intricate 3D design that plays with sustainable materials that reference the brand's ingredients, as well as the visual qualities of luxe, fluid, melting chocolate. SLS technology (Selective Laser Sintering) and 3D printing technology, combined with a fully organic biopolymer material, turned cocoa bean husks into a striking garment.
This dress debuted as part of the Iris Van Herpen AW22 Collection titled Meta Morphism.
Trend Themes
1. Sustainable Fashion - Fashion brands can integrate sustainable materials and technologies to create eco-friendly garments and accessories.
2. 3D Printing - 3D printing technology can be utilized to create intricately designed garments and accessories using sustainable materials.
3. Food-inspired Fashion - The fusion of food and fashion can inspire designers to create innovative and unique garments and accessories.
Industry Implications
1. Fashion Industry - The fashion industry has an opportunity to integrate sustainable materials and technologies to create eco-friendly garments and accessories.
2. 3D Printing Industry - The 3D printing industry can provide sustainable materials and technology for the creation of intricately designed garments and accessories.
3. Food Industry - The fusion of food and fashion can provide an opportunity for the food industry to develop sustainable materials for innovative and unique garments and accessories.
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