SharpEnd Partnered with Guala Closures Group to Grow Its Connected Caps
Riley von Niessen — November 17, 2020 — Marketing
References: mediapost
SharpEnd recently announced that it would be partnering with Guala Closures Group, a production and packaging company that specializes in safety closures for wine, spirits, and other food products and beverages.
Through the partnership, SharpEnd seeks to expand its connected bottle caps, which provide interactive experiences when activated through a consumer's smartphone. To active the interactive experience, consumers just need to tap the bottle cap with their smartphone.
As SharpEnd has already featured its connected caps in Boen Wine and Balibu Rum campaigns, the ongoing partnership with Guala Closures Group will enable the internet of things agency to expand upon the already successful product to bring it to more consumers and streamline the adoption of near field communication.
Image Credit: Media Post
Through the partnership, SharpEnd seeks to expand its connected bottle caps, which provide interactive experiences when activated through a consumer's smartphone. To active the interactive experience, consumers just need to tap the bottle cap with their smartphone.
As SharpEnd has already featured its connected caps in Boen Wine and Balibu Rum campaigns, the ongoing partnership with Guala Closures Group will enable the internet of things agency to expand upon the already successful product to bring it to more consumers and streamline the adoption of near field communication.
Image Credit: Media Post
Trend Themes
1. Connected Bottle Caps - There is a growing trend of using connected bottle caps to provide interactive experiences when activated through a consumer's smartphone.
2. Internet of Things (iot) in Packaging - The integration of IoT technology in packaging, such as connected bottle caps, offers disruptive innovation opportunities for enhancing consumer engagement and streamlining product adoption.
3. Near Field Communication (NFC) - The use of near field communication technology in connected bottle caps enables seamless interaction between consumers' smartphones and product packaging, creating opportunities for personalized marketing experiences.
Industry Implications
1. Production and Packaging - The production and packaging industry can explore disruptive innovation opportunities by incorporating connected bottle caps that offer interactive experiences.
2. Wine and Spirits - The wine and spirits industry can leverage connected bottle caps to provide unique and engaging experiences for consumers, enhancing brand loyalty.
3. Consumer Electronics - The consumer electronics industry can collaborate with packaging companies to develop and market smartphone-compatible bottle caps, expanding the use of NFC technology beyond traditional products.
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