Oroweat's Small Slice Line is Low in Calories & Snackable
Laura McQuarrie — June 17, 2021 — Lifestyle
References: oroweat & prnewswire
Health-conscious consumers who are after small slice bread will find that Oroweat's Small Slice line offers the benefits they are looking for with fewer calories. The line shares the brand's signature Oatnut and 100% Whole Wheat varieties in a smaller format that's snackable and appealing to calorie-conscious consumers since each slice is just 70 to 80 calories. Additionally, the Small Slice line is made without artificial preservatives, colors or flavors and no high-fructose corn syrup.
Jessica Grane, Marketing Director of Premium Brands at Bimbo Bakeries USA, says, "With consumers focusing on health and nutrition more than ever before, we saw an opportunity to bring a new offering that would meet our fans' demand for the same taste and quality they love, but in a smaller size."
Jessica Grane, Marketing Director of Premium Brands at Bimbo Bakeries USA, says, "With consumers focusing on health and nutrition more than ever before, we saw an opportunity to bring a new offering that would meet our fans' demand for the same taste and quality they love, but in a smaller size."
Trend Themes
1. Low-calorie Snacking - Oroweat's Small Slice line offers snackable bread with fewer calories, presenting an opportunity for businesses to address the growing demand for healthy and convenient snacking options.
2. Clean Label Products - The Small Slice line is made without artificial preservatives, colors or flavors and no high-fructose corn syrup, creating an opportunity for businesses to attract consumers who prioritize natural and wholesome ingredients.
3. Miniaturization - The popularity of Oroweat's Small Slice line highlights a trend towards smaller portion sizes, which presents an opportunity for businesses in various industries to create mini versions of their products to meet the changing consumer preferences.
Industry Implications
1. Bakery - Bakery businesses can leverage the growing demand for health-conscious snacking options with small, snackable bread loaves that are low in calories like Oroweat's Small Slice line.
2. Food and Beverage - The trend towards clean label products presents an opportunity for food and beverage businesses to attract consumers who prioritize natural and wholesome ingredients, like in Oroweat's Small Slice line.
3. Packaged Foods - The trend towards miniaturization presents an opportunity for packaged food businesses to create smaller, portion-sized versions of their products, addressing the demand for convenient and portion-controlled options.
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