Jameson Ginger & Lime is Ready for Warm Weather Enjoyment
Michael Hemsworth — March 8, 2022 — Marketing
References: jamesonwhiskey & coolmaterial
The Jameson Ginger & Lime canned cocktail is being launched by the brand as a ready-to-drink libation for consumers seeking out an option that is perfect for warm weather enjoyment. The beverage follows on the brand's other recently launched ready-to-drink cocktail and features a 6% ABV that makes it a well-suited option for those who have a penchant for hard seltzers. The drink features the premium flavor of ginger ale with a limey citrus twist and the distinct smoothness of Jameson's Irish Whiskey.
Head of Innovation at Pernod Ricard North America Kate Pomeroy commented on the new Jameson Ginger & Lime canned cocktail saying, "The Jameson Ginger & Lime ready-to-drink cocktail was inspired by one of our all-time fan-favorite recipes. Our goal was simple – to create a cocktail experience that is easy and delicious.”
Head of Innovation at Pernod Ricard North America Kate Pomeroy commented on the new Jameson Ginger & Lime canned cocktail saying, "The Jameson Ginger & Lime ready-to-drink cocktail was inspired by one of our all-time fan-favorite recipes. Our goal was simple – to create a cocktail experience that is easy and delicious.”
Trend Themes
1. Ready-to-drink Cocktails - The launch of the Jameson Ginger & Lime canned cocktail showcases the popularity of convenient and delicious premade cocktails among consumers, presenting an opportunity for other brands to explore this trend.
2. Premium Ingredients in Canned Cocktails - The use of high-quality, premium ingredients in the Jameson Ginger & Lime canned cocktail indicates a growing demand for elevated flavors in ready-to-drink cocktails, offering an opportunity for innovative brands to experiment with unique and unexpected ingredients.
3. Hard Seltzer Alternatives - With a 6% ABV and refreshing, citrusy flavor, the Jameson Ginger & Lime canned cocktail provides a new option for those seeking an alternative to hard seltzers, presenting an opportunity for other brands to cater to this growing market.
Industry Implications
1. Alcoholic Beverages - The launch of the Jameson Ginger & Lime canned cocktail highlights the continued innovation and growth potential in the alcoholic beverages industry, with opportunities for brands to create new and exciting products that meet evolving consumer preferences.
2. Packaging - As more and more consumers look for convenient and portable beverage options, the canned cocktail market is growing and presents an opportunity for packaging companies to develop creative and functional designs that meet these needs.
3. Convenience Stores - The popularity of ready-to-drink cocktails like the Jameson Ginger & Lime canned cocktail presents an opportunity for convenience stores to expand their beverage offerings and cater to consumers seeking a convenient and tasty libation for on-the-go enjoyment.
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