La Roche-Posay's Campaign Reminds "Skin is More Than Skin"
Laura McQuarrie — March 26, 2021 — Fashion
References: youtube & designtaxi
La Roche-Posay's Skin is More Than Skin puts the focus on real people and highlights the effect skin problems can have. The brand estimates that there are two billion people in the world struggling from skin conditions that impact the quality of their daily lives. Research states that 50% of people with skin conditions self-isolate due to skin problems, 79% of eczema patients have missed out on work as a result of their conditions and acne is one of the main reasons 350,000 days of work or school are missed annually.
Although there are many images of "perfect skin," La Roche-Posay's unretouched campaign offers a reminder that will hopefully help people feel less alone and inspired to find solutions to improve the quality of their life and well-being.
Although there are many images of "perfect skin," La Roche-Posay's unretouched campaign offers a reminder that will hopefully help people feel less alone and inspired to find solutions to improve the quality of their life and well-being.
Trend Themes
1. Unretouched Skincare Campaigns - Brands should consider incorporating real people in their skincare campaigns to highlight the effect skin problems can have and offer solutions to improve quality of life.
2. Focus on Skin Conditions - With billions of people worldwide struggling from skin conditions that impact daily life, there is an opportunity for companies to address this issue through innovative skincare products and treatments.
3. Well-being and Skincare - As research shows the connection between skin conditions and well-being, there is potential for brands to create holistic skincare solutions that address both physical and mental health.
Industry Implications
1. Skincare - The skincare industry can benefit from creating products that address skin conditions and improve the daily lives of those struggling with them.
2. Healthcare - With the wide-reaching impacts of skin conditions on individuals' well-being and daily lives, healthcare professionals and companies can develop innovative treatments and solutions.
3. Beauty - Beauty companies can incorporate a focus on well-being and real people in their campaigns to offer inclusive and empowering messaging around skincare and self-care.
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