The Shutterstock Ad Campaign Makes Masterpieces from Scratch
Meghan Young — October 19, 2012 — Marketing
References: plan-net-group & ibelieveinadv
The images in the Shutterstock ad campaign will be instantly recognizable to some, even though they are simply collages of everyday photos. Yet these photos have been strategically placed to mimic a famous piece of artwork. While one poster pieces together a real-life Mona Lisa, another one brings to life a Vincent Van Gogh painting. As the tag line so astutely observes, "From scratch to masterpiece." That's exactly what people will be able to achieve with Shutterstock.
The Shutterstock ad campaign was creatively conceived and executed by plan.net, an ad agency based in Paris, France. Art directed by Evelyne Erviti and creative directed by Peter De Meurichy, it shows that people can create works of art themselves with the help of this database of stock photos.
The Shutterstock ad campaign was creatively conceived and executed by plan.net, an ad agency based in Paris, France. Art directed by Evelyne Erviti and creative directed by Peter De Meurichy, it shows that people can create works of art themselves with the help of this database of stock photos.
Trend Themes
1. Art-inspired Photo Collages - The trend of creating photo collages that mimic famous artworks offers opportunities for unique and visually striking advertising campaigns.
2. Stock Photo Databases - The trend of utilizing stock photo databases like Shutterstock for creative projects allows for easy access to a wide range of images for various purposes, including advertising.
3. Creative Advertising Campaigns - The trend of using creative and visually engaging advertising campaigns, such as the Shutterstock ad campaign, helps capture the attention of audiences and promote brand recognition.
Industry Implications
1. Advertising - The advertising industry can leverage the trend of art-inspired photo collages to create visually stunning and memorable campaigns that resonate with audiences.
2. Stock Photography - The stock photography industry can benefit from the trend of utilizing stock photo databases like Shutterstock, as it provides a platform for photographers to monetize their work and cater to a variety of creative needs.
3. Creative Services - The creative services industry, including ad agencies like plan.net, can take advantage of the trend of creating unique and innovative advertising campaigns to attract clients and offer cutting-edge solutions.
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