iGO Leverages Augmented Reality and 5G for Commercial Shopping
Laura McQuarrie — December 16, 2020 — Business
References: prnewswire
iGO is the first mixed-reality shopping navigator of its kind in China and it was created to support the first 5G-enabled commercial complex in the country by Changsha IFS. Leveraging a 5G network and augmented reality, the shopping tool provides an immersive and user-friendly shopping experience. Without needing to download a special app, shoppers can access iGO with the official WeChat of Changsha IFS.
WIth smart technology, the system boasts the ability to identify in-mall locations and visualize signs and other information on mobile device screens in real-time. As well as helping mall guests with wayfinding, accessing discounts and locating product information, the system supports retailers with insights on customer behavior, hot spots, consumption preferences, usage and much more.
Image Credit: Changsha IFS
WIth smart technology, the system boasts the ability to identify in-mall locations and visualize signs and other information on mobile device screens in real-time. As well as helping mall guests with wayfinding, accessing discounts and locating product information, the system supports retailers with insights on customer behavior, hot spots, consumption preferences, usage and much more.
Image Credit: Changsha IFS
Trend Themes
1. Mixed-reality Shopping Navigators - iGO is the first mixed-reality shopping navigator in China, leveraging augmented reality and 5G for an immersive shopping experience.
2. 5g-enabled Commercial Complex - The first 5G-enabled commercial complex in China, Changsha IFS, provides a platform for innovative shopping experiences and tools like iGO.
3. Augmented Reality in Retail - The use of augmented reality in retail, such as iGO, presents an opportunity for seamless and engaging interactions between consumers and products.
Industry Implications
1. Retail - The retail industry can leverage mixed-reality shopping navigators like iGO to enhance the shopping experience and gain valuable insights on customer behavior.
2. 5G Telecommunications - The deployment of 5G networks in commercial complexes, like Changsha IFS, opens up opportunities for innovative services and applications, such as mixed-reality shopping navigators.
3. Augmented Reality Technology - The increased adoption of augmented reality technology in retail spaces presents a disruptive innovation opportunity to create immersive and interactive shopping experiences.
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