Instacart Launches New Shoppable Video Ads in 'Ads Manager'
Niko Pajkovic — October 21, 2022 — Marketing
References: instacart & supermarketnews
Leading grocery tech company Instacart has announced the launch of an improved ad purchasing experience through its self-service interface, Ads Manager. The enhanced ad-buying tool will now allow brand partners to create shoppable video ads, which combine clickable ad formats with immersive media content.
Using Intacart's shoppable videos, brands may highlight fresh product launches, create complementary regimens, and even put together ready-to-go baskets for their target customers.
"Today marks a significant next step in our ad platform's evolution by making this new format fully available, alongside a new Ads Manager buying experience that helps brands align their campaign setup with business results that matter. We're excited to continue to collaborate with our brand partners to unlock more rich media ads across Instacart," said Ali Miller, VP of Ad Products at Instacart.
Image Credit: Instacart
Using Intacart's shoppable videos, brands may highlight fresh product launches, create complementary regimens, and even put together ready-to-go baskets for their target customers.
"Today marks a significant next step in our ad platform's evolution by making this new format fully available, alongside a new Ads Manager buying experience that helps brands align their campaign setup with business results that matter. We're excited to continue to collaborate with our brand partners to unlock more rich media ads across Instacart," said Ali Miller, VP of Ad Products at Instacart.
Image Credit: Instacart
Trend Themes
1. Shoppable Video Ads - The trend of shoppable video ads will continue to grow as consumers look for more streamlined purchasing experiences.
2. Immersive Media Content - The trend of immersive media content will continue to drive engagement and provide new opportunities for brands to connect with their target audience.
3. Self-service Ad Purchasing - The trend of self-service ad purchasing will enable brands of all sizes to create and manage advertising campaigns more efficiently.
Industry Implications
1. E-commerce - Shoppable video ads can disrupt the e-commerce industry by providing customers with a seamless shopping experience while increasing sales for brands.
2. Retail - Shoppable video ads can disrupt the retail industry by providing consumers with a new way to discover and purchase products, while also allowing brands to showcase their products more effectively.
3. Advertising - Shoppable video ads can disrupt the advertising industry by providing brands with a more engaging and measurable way to reach their target audience.
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