AdAdapted Shoppable Video Ads Simplify Purchases
Michael Hemsworth — August 17, 2022 — Business
References: adadapted & progressivegrocer
AdAdapted has announced new Shoppable Video Ads, which will offered as a way for brands to help create a campaign based on its shopping list marketing mobile ad platform.
The ads will users one-click access to a product and will be brought directly to their digital cart to complete their purchase. This could help to greatly streamline the shopping experience, while also making it easier for brands to secure new customers. The video ads will be delivered to viewers who are most likely to be interested in purchasing the product therein.
Senior Advertising Manager at Kodiak Cakes Ali Fluke spoke on the brand's use of the AdAdapted Shoppable Video Ads saying, "We have found significant positive results with AdAdapted campaigns over the years. The launch of AdAdapted Shoppable Video Ads enables us to utilize AdAdapted’s 1-click Add-to-Cart user experience, while expanding the placement opportunities to mobile web.”
The ads will users one-click access to a product and will be brought directly to their digital cart to complete their purchase. This could help to greatly streamline the shopping experience, while also making it easier for brands to secure new customers. The video ads will be delivered to viewers who are most likely to be interested in purchasing the product therein.
Senior Advertising Manager at Kodiak Cakes Ali Fluke spoke on the brand's use of the AdAdapted Shoppable Video Ads saying, "We have found significant positive results with AdAdapted campaigns over the years. The launch of AdAdapted Shoppable Video Ads enables us to utilize AdAdapted’s 1-click Add-to-Cart user experience, while expanding the placement opportunities to mobile web.”
Trend Themes
1. Shoppable Video Ads - Opportunity for brands to simplify purchases and secure new customers with one-click access to a product.
2. Shopping List Marketing - Opportunity for marketing campaigns to be based on user's shopping list for a more personalized shopping experience.
3. Targeted Video Advertising - Opportunity for video ads to be delivered to viewers who are most likely to be interested in purchasing the product.
Industry Implications
1. Advertising - Opportunity for advertising agencies to incorporate shoppable video ads to help clients secure new customers and streamline the shopping experience.
2. E-commerce - Opportunity for e-commerce companies to partner with AdAdapted to improve the shopping experience for users and increase sales.
3. Mobile Marketing - Opportunity for mobile marketing companies to expand their platforms with AdAdapted Shoppable Video Ads and create personalized shopping experiences for mobile users.
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