The SheaMoisture Wig & Weave Collection is Multipurpose
Michael Hemsworth — March 3, 2021 — Marketing
References: sheamoisture & drugstorenews
The SheaMoisture Wig & Weave collection is a new range of haircare solutions that are specifically targeted towards the needs of consumers who wear wigs and weaves. The products are formulated to help with the installation, care and even the removal of wigs and weaves, while also working to support natural hair from a length, health and texture perspective. Ingredients like tea tree oil helps to provide moisture as it soothes, while borage seed oil helps to nourish and aloe vera provides additional shine and softness.
Senior Director of Brand Innovation Nikki Chung spoke on the new SheaMoisture Wig & Weave collection saying, "We are honored to introduce the Wig & Weave collection with the support of these two remarkable women. SheaMoisture is proud to introduce this new product line and speak directly to unique needs of naturals who wear premium wig units and weaves for self-expression, protection or just convenience. Our range of products was created with formulas enriched with tea tree, borage seed oil and aloe, to help install, care and remove wig and weave hair, while being gentle on edges and the natural hair and scalp underneath.”
Senior Director of Brand Innovation Nikki Chung spoke on the new SheaMoisture Wig & Weave collection saying, "We are honored to introduce the Wig & Weave collection with the support of these two remarkable women. SheaMoisture is proud to introduce this new product line and speak directly to unique needs of naturals who wear premium wig units and weaves for self-expression, protection or just convenience. Our range of products was created with formulas enriched with tea tree, borage seed oil and aloe, to help install, care and remove wig and weave hair, while being gentle on edges and the natural hair and scalp underneath.”
Trend Themes
1. Wig Care Products - The rise in popularity of wigs as a protective style presents an opportunity for the development of wig-specific haircare solutions.
2. Multipurpose Haircare - Haircare brands can expand their target market by creating multipurpose products that cater to both natural hair and protective styles like wigs and weaves.
3. Natural Ingredients - The use of natural ingredients like tea tree oil, borage seed oil, and aloe vera in haircare products can improve their effectiveness and appeal to consumers seeking natural solutions for their haircare needs.
Industry Implications
1. Haircare Industry - The haircare industry can develop new product lines that cater to the specific needs of consumers who wear wigs and weaves, considering the challenges involved in their installation, care, and removal.
2. Beauty Industry - Beauty brands can create and market wig and weave care products to a growing demographic of consumers who seek protective styling options as a means of hair growth and diversity.
3. Natural Products Industry - The use of natural ingredients in haircare products has gained popularity in recent years and presents an opportunity for brands to expand their range of offerings to cater to customers who prioritize natural solutions for their haircare needs.
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