The Mielle Organics Mango & Tulsi Botanical Blend Comes in Six Options
Michael Hemsworth — June 8, 2022 — Marketing
References: mielleorganics & drugstorenews
The Mielle Organics Mango & Tulsi Botanical Blend products are a newly formulated lineup of haircare solutions for consumers with textured hair to incorporate into their regime.
The products are formulated with mango and tulsi ingredients to help improve the health of both the hair and the scalp, according to the company. The collection consists of a total of six products including Nourishing Shampoo, Nourishing Condition, Nourishing Leave-In Conditioner, Nourishing Instant 3-in-1 Serum, Nourishing Whipping Crème and Nourishing Styling Gel.
Founder and CEO Monique Rodriguez spoke on the new Mielle Organics Mango & Tulsi Botanical Blend products saying, "It is one of my greatest passions to find new ingredients and develop problem-solving products. I am proud to introduce the beauty industry's first collection for textured hair featuring the ingredient tulsi. Mielle Organics' new Mango & Tulsi Botanical Blend Collection is going to be a game-changer to help prevent damage to the hair and scalp.”
The products are formulated with mango and tulsi ingredients to help improve the health of both the hair and the scalp, according to the company. The collection consists of a total of six products including Nourishing Shampoo, Nourishing Condition, Nourishing Leave-In Conditioner, Nourishing Instant 3-in-1 Serum, Nourishing Whipping Crème and Nourishing Styling Gel.
Founder and CEO Monique Rodriguez spoke on the new Mielle Organics Mango & Tulsi Botanical Blend products saying, "It is one of my greatest passions to find new ingredients and develop problem-solving products. I am proud to introduce the beauty industry's first collection for textured hair featuring the ingredient tulsi. Mielle Organics' new Mango & Tulsi Botanical Blend Collection is going to be a game-changer to help prevent damage to the hair and scalp.”
Trend Themes
1. Botanical Haircare - Creating haircare products with botanical extracts as an alternative to harsh chemicals.
2. Texture-specific Haircare - Developing haircare products that cater to different hair textures for better performance and results.
3. Problem-solving Haircare - Innovating haircare products that address specific hair and scalp concerns and deliver targeted solutions.
Industry Implications
1. Beauty & Personal Care - Opportunity to launch botanical, texture-specific, and problem-solving haircare products that cater to a diverse range of consumers.
2. Natural & Organic - Opportunity to tap into the growing demand for natural and organic haircare products that are more sustainable and eco-friendly.
3. E-commerce - Opportunity to use digital platforms to market and sell texture-specific, botanical, and problem-solving haircare products to a wider and more diverse audience.
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