The BIGGBY COFFEE Shark Bite Creme Freeze is Here for Summer
Michael Hemsworth — July 6, 2024 — Lifestyle
References: biggbyfranchising & restaurantmagazine
The BIGGBY COFFEE Shark Bite Creme Freeze is making its way to participating locations for the summer to provide consumers with a dangerously delicious refreshment to enjoy. The drink is crafted with a blue raspberry and strawberry flavor that's topped with with whipped cream alongside a gummy shark to complete the look. The drink is positioned as a delicious menu item that is both playful and slightly ominous to give it an almost thrilling profile that adventurous patrons are sure to enjoy.
Director of Marketing Jaime Balazy spoke on the BIGGBY COFFEE Shark Bite Creme Freeze saying, "We wanted to create something that would leave our customers’ jaws dropped. The Shark Bite Creme Freeze combines the excitement of summer with flavors that pack a punch, making it a must-try for anyone seeking a taste of thrill.”
Director of Marketing Jaime Balazy spoke on the BIGGBY COFFEE Shark Bite Creme Freeze saying, "We wanted to create something that would leave our customers’ jaws dropped. The Shark Bite Creme Freeze combines the excitement of summer with flavors that pack a punch, making it a must-try for anyone seeking a taste of thrill.”
Trend Themes
1. Themed Beverages - The introduction of shark attack-themed drinks capitalizes on novelty and adventurous consumer experiences.
2. Experiential Dining - Consumers are increasingly drawn to food and drink items that offer an immersive and entertaining dining experience.
3. Playful Food Aesthetics - Using visually striking elements like gummy sharks to create engaging and memorable food presentations is becoming more popular.
Industry Implications
1. Food and Beverage - Creating uniquely themed drinks and desserts can attract adventurous customers looking for novel experiences.
2. Marketing and Advertising - Innovative drink marketing that combines exciting themes with social media-friendly aesthetics can drive customer interest.
3. Hospitality - Experiential food and beverage offerings in cafés and restaurants can enhance overall customer satisfaction and engagement.
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