Wendy's Debuts Frosty Cream Cold Brew and New Flavor to Coffee Lineup
Grace Mahas — July 24, 2023 — Lifestyle
References: prnewswire
As summertime temperatures rise, Wendy's is offering a refreshing solution to beat the heat with its new Frosty® Cream Cold Brew lineup. Combining smooth, cold-brewed coffee with the beloved Frosty creamer and a choice of rich vanilla, chocolate, or new caramel syrup, the Frosty Cream Cold Brew is an irresistible treat. This unique concoction satisfies coffee cravings without any bitterness, thanks to the 12-hour cold steeping process.
"Wendy's new Frosty Cream Cold Brew packs cold brew flavor with the one-of-a-kind Frosty creamer our fans know and love," said John Li, Global Vice President of Culinary Innovation for The Wendy's Company. "While the other guys serve bitter iced coffee, we slow steep coffee beans in cold water for 12 hours to create the smoothest, never bitter, refreshing brew. It's exactly what summer coffee drinkers have been craving!"
Available all day, every day at Wendy's restaurants nationwide, customers can enjoy a Frosty Cream Cold Brew with their breakfast, lunch, or dinner. With special deals through the Wendy's mobile app and Uber Eats, there's no better time to experience an icy cold brew the Wendy's way.
"Wendy's new Frosty Cream Cold Brew packs cold brew flavor with the one-of-a-kind Frosty creamer our fans know and love," said John Li, Global Vice President of Culinary Innovation for The Wendy's Company. "While the other guys serve bitter iced coffee, we slow steep coffee beans in cold water for 12 hours to create the smoothest, never bitter, refreshing brew. It's exactly what summer coffee drinkers have been craving!"
Available all day, every day at Wendy's restaurants nationwide, customers can enjoy a Frosty Cream Cold Brew with their breakfast, lunch, or dinner. With special deals through the Wendy's mobile app and Uber Eats, there's no better time to experience an icy cold brew the Wendy's way.
Trend Themes
1. Frosty Cream Cold Brew - Wendy's new Frosty Cream Cold Brew offers a unique and refreshing twist on traditional iced coffee, combining smooth cold brew with the beloved Frosty creamer.
2. 12-hour Cold Steeping Process - The 12-hour cold steeping process used in Wendy's Frosty Cream Cold Brew eliminates bitterness and creates a smoother, more satisfying coffee experience.
3. All-day Availability - Wendy's Frosty Cream Cold Brew is available all day, giving customers the flexibility to enjoy this refreshing drink with any meal.
Industry Implications
1. Fast Food - Fast food chains like Wendy's can capitalize on the growing demand for specialty coffee beverages by offering innovative and unique options like Frosty Cream Cold Brew.
2. Coffee Shops - Coffee shops can incorporate a 12-hour cold steeping process into their menu to offer customers a smoother and less bitter alternative to traditional iced coffee.
3. Food Delivery - Food delivery services like Uber Eats can partner with Wendy's to offer special deals and discounts on Frosty Cream Cold Brew, attracting more customers to order through their platform.
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