Folks Craft Brewery Celebrates Sharing Beer Across Cultures
Laura McQuarrie — February 28, 2017 — Lifestyle
References: thedieline
Folks Craft Brewery had its branding and packaging created by the Holic Design Studio with a particular focus on the many was that people enjoy beer around the world.
On each craft beer bottle is a depiction of a pair that is enjoying a pint of beer together. From bottle to bottle, the characters vary slightly to represent people from the countries that match brews like the Irish Red Ale, English Porter or the Indian Pale Ale. Part of the reason that the brand chose this celebratory imagery is that it believes: "We are living the most plural generation in history. The blend between young people with different cultures, styles and beliefs shows that expressing differences is more interesting than neutralizing them."
There are several new projects across the beverage industry that aim to spread diversity and tolerance. Among them are ALI COLA's skin tone-colored soda collection and Bionic Brew, which features text in both Chinese and English.
On each craft beer bottle is a depiction of a pair that is enjoying a pint of beer together. From bottle to bottle, the characters vary slightly to represent people from the countries that match brews like the Irish Red Ale, English Porter or the Indian Pale Ale. Part of the reason that the brand chose this celebratory imagery is that it believes: "We are living the most plural generation in history. The blend between young people with different cultures, styles and beliefs shows that expressing differences is more interesting than neutralizing them."
There are several new projects across the beverage industry that aim to spread diversity and tolerance. Among them are ALI COLA's skin tone-colored soda collection and Bionic Brew, which features text in both Chinese and English.
Trend Themes
1. Multicultural Branding - Opportunity to create branding and packaging that celebrates diversity and brings together different cultural experiences.
2. Diverse Beverage Industry - Embracing diversity and promoting tolerance through new projects in the beverage industry.
3. Multilingual Product Design - Incorporating multiple languages in packaging and labeling to cater to diverse consumer markets.
Industry Implications
1. Craft Beer Industry - The craft beer industry can explore innovative ways to represent various cultures through branding and packaging.
2. Soft Drink Industry - Opportunity for the soft drink industry to launch inclusive products that celebrate diversity and promote cultural tolerance.
3. Consumer Goods Packaging Industry - The consumer goods packaging industry can incorporate multilingual designs to cater to diverse consumer markets and promote inclusivity.
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