Rice Krispies Treats' Sensory Love Notes Support Kids with Autism
Laura McQuarrie — August 13, 2019 — Lifestyle
References: ricekrispies & prnewswire
Last year, Rice Krispies unveiled its first-ever Love Notes with braille stickers with the National Federation of the Blind and this back-to-school season, the brand is continuing its push for greater accessibility and inclusivity with sensory Love Notes in a new collaboration with Autism Speaks. With these specially packaged Kellogg's Rice Krispies Treats, kids are equipped with unique ways to give and get love during their time at school.
The sensory Love Notes come in packs of four with heart-shaped stickers that are the same size as the blank heart-shaped spaces on the wrappers that can be written on. The sensory stickers boast soft, smooth and bumpy textures with materials like fleece, faux fur, satin and velour, specifically for kids with autism who may enjoy the tactile experiences that they provide.
The sensory Love Notes come in packs of four with heart-shaped stickers that are the same size as the blank heart-shaped spaces on the wrappers that can be written on. The sensory stickers boast soft, smooth and bumpy textures with materials like fleece, faux fur, satin and velour, specifically for kids with autism who may enjoy the tactile experiences that they provide.
Trend Themes
1. Inclusive Packaging - Incorporating sensory-friendly elements into product packaging to cater to consumers with disabilities or special needs.
2. Branded Collaborations - Collaborating with well-known disability organizations to create innovative products that cater to specific consumer needs.
3. Tactile Marketing - Introducing tactile elements in marketing campaigns to create more inclusive and engaging customer experiences.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to create inclusive packaging for products catering to consumers with special needs or disabilities.
2. Non-profit - Non-profit organizations can collaborate with brands to create innovative products that support their cause and cater to specific consumer needs.
3. Advertising - Ad agencies can leverage tactile marketing to create more inclusive and engaging campaigns that resonate with consumers of all abilities.
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