Rice Krispies Treats Homestyle Cinnamon Sugar are Comforting
Michael Hemsworth — May 12, 2022 — Marketing
References: ricekrispies & drugstorenews
The Rice Krispies Treats Homestyle Cinnamon Sugar is a new variety of the brand's rustically inspired treats that promise to provide a familiar taste and texture with a hint of something extra. The treats are crafted with the usual fluffy marshmallows and Rice Krispies cereal, but are paired with a sprinkling of cinnamon to give them a touch of warmth. This works well with the golden butter flavor profile and is perfect for enjoyment as a small treat or packed into a lunch.
Senior Director of Brand Marketing at Kellogg's Portable Wholesome Snacks Heidi Ray commented on the new Rice Krispies Treats Homestyle Cinnamon Sugar saying, "Whether you’re a busy parent packing lunchboxes or a grown-up kid craving a taste of childhood, fans can enjoy this deliciously sticky, simple snack any time of day and be transported to a homey kitchen in just one bite. What’s more, this is the first-ever Cinnamon Sugar flavor for our Rice Krispies Treats brand, and we’re excited to add it to our beloved line of Homestyle bars.”
Senior Director of Brand Marketing at Kellogg's Portable Wholesome Snacks Heidi Ray commented on the new Rice Krispies Treats Homestyle Cinnamon Sugar saying, "Whether you’re a busy parent packing lunchboxes or a grown-up kid craving a taste of childhood, fans can enjoy this deliciously sticky, simple snack any time of day and be transported to a homey kitchen in just one bite. What’s more, this is the first-ever Cinnamon Sugar flavor for our Rice Krispies Treats brand, and we’re excited to add it to our beloved line of Homestyle bars.”
Trend Themes
1. Homestyle Treats - The Rice Krispies Treats Homestyle Cinnamon Sugar are part of a new trend of comforting and nostalgic treats with added flavors.
2. Cinnamon Infusion - The addition of cinnamon in the Rice Krispies Treats Homestyle Cinnamon Sugar is part of a trend of infusing classic treats with unexpected flavors.
3. Portable Snacks - The Rice Krispies Treats Homestyle Cinnamon Sugar targets the trend of convenient and portable snacks for busy individuals.
Industry Implications
1. Snack Foods - Snack food companies can capitalize on the Homestyle Treats trend by creating comforting and satisfying treats with unique flavors.
2. Food Manufacturing - Food manufacturing companies can explore the Cinnamon Infusion trend by adding cinnamon to classic snack recipes for a modern twist.
3. School and Office Lunch Foods - The Portable Snacks trend presents an opportunity for companies to create convenient and nutritious snacks for school and office lunches.
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