Rice Krispies Treats HOMESTYLE Was Inspired by Homemade Creations
Laura McQuarrie — December 15, 2020 — Lifestyle
References: kelloggrewards & prnewswire
Rice Krispies Treats HOMESTYLE was inspired by homemade treats and they share more sweetness than usual thanks to extra marshmallows. The comforting treats are 50% bigger than the original treats, inspired by the way people generously cut pieces of crisped rice treats from the pan when they make their own batches at home. Available in original and chocolate flavors, the treats are packaged with wrappers that leave space for a handwritten note to be penned.
Knowing that people are craving comfort more than usual, as well as close contact with friends and family, Kellogg's created the Rice Krispies Treats HOMESTYLE as "a hug you can eat." Since many people will only be seeing loved ones via virtual gatherings this year, these treats share a cozy and homestyle taste "that hearkens the emotions time together creates."
Image Credit: Kellogg Company
Knowing that people are craving comfort more than usual, as well as close contact with friends and family, Kellogg's created the Rice Krispies Treats HOMESTYLE as "a hug you can eat." Since many people will only be seeing loved ones via virtual gatherings this year, these treats share a cozy and homestyle taste "that hearkens the emotions time together creates."
Image Credit: Kellogg Company
Trend Themes
1. Homestyle Treats - There is potential for more premium homestyle treats with personalization options and nostalgic flavors to cater to consumer's comfort cravings.
2. Nostalgia Marketing - Nostalgia is a powerful marketing tool and can be used to create emotional connections with consumers through revamped or vintage packaging designs and flavors.
3. Direct Consumer Interaction - Direct consumer interaction through personalized packaging designs and product customization can increase brand loyalty and create a stronger emotional connection with the product.
Industry Implications
1. Packaged Snacks - Opportunities exist to disrupt traditional packaged snacks by incorporating personalized packaging and flavors that evoke nostalgic comfort.
2. Confectionery Industry - The confectionery industry can benefit from incorporating homestyle or nostalgic flavors and tap into the emotional connection that comfort and nostalgia can create.
3. Gift and Specialty Foods - Gift and specialty foods have the potential to expand by incorporating personalized packaging designs and offering nostalgic treats that target consumer's comfort cravings.
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