The New Seed and Bean Packaging and Branding is Eco-Focused
Michael Hemsworth — September 28, 2019 — Marketing
References: seedandbean & conveniencestore
The new packaging and branding from Seed and Bean has been unveiled by the brand in the UK as its latest effort to make its products as applicable as possible for modern shoppers. The refreshed branding utilizes vibrant colors to catch the attention of shoppers, while a series of on-pack text and imagery informs the consumer of the various attributes associated with the product. This includes its organic profile, provenance and even the eco-friendly nature of the packaging itself which is entirely compostable.
Owner of Seed and Bean Oliver Shorts spoke on the new branding and packaging saying that, "Sustainable brands often get a bad rap for being boring but at Seed and Bean we’ve always flown in the face of this stereotype. Each of our bars meets flawless ethical standards while consumers can choose between some brilliant, playful flavours. With this rebrand we’re looking to call out our entirely compostable packaging, something which against all odds is still pretty unique for a premium chocolate brand, while staying to true to the brand personality with a rainbow range of colours and beautiful illustrations including cocoa pods and leaves.”
Owner of Seed and Bean Oliver Shorts spoke on the new branding and packaging saying that, "Sustainable brands often get a bad rap for being boring but at Seed and Bean we’ve always flown in the face of this stereotype. Each of our bars meets flawless ethical standards while consumers can choose between some brilliant, playful flavours. With this rebrand we’re looking to call out our entirely compostable packaging, something which against all odds is still pretty unique for a premium chocolate brand, while staying to true to the brand personality with a rainbow range of colours and beautiful illustrations including cocoa pods and leaves.”
Trend Themes
1. Sustainable Packaging - The trend of using entirely compostable packaging provides an opportunity for brands to differentiate themselves and meet the growing consumer demand for sustainable products.
2. Ethical Branding - The trend of promoting flawless ethical standards in branding allows brands to appeal to conscious consumers and build trust and loyalty.
3. Informative On-pack Messaging - The trend of using on-pack text and imagery to inform consumers about product attributes creates opportunities to educate and engage customers.
Industry Implications
1. Chocolate - The chocolate industry can explore disruptive innovation by adopting compostable packaging and emphasizing ethical sourcing and production methods.
2. Food & Beverage - The food and beverage industry can tap into the trend of sustainable packaging and ethical branding to meet the evolving consumer preferences for more environmentally friendly and socially responsible products.
3. Marketing & Advertising - The marketing and advertising industry can assist brands in implementing informative on-pack messaging strategies to effectively communicate product attributes and differentiate themselves in the market.
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