This Beer Packaging Represents the Spring, Summer, Winter & Fall
Laura McQuarrie — October 21, 2014 — Lifestyle
References: coreti & packagingoftheworld
These seasonal beer bottles designed by Coreti for a microbrewery were developed to represent different points of the year with a playful animal character. This includes characters like a bear, a crab, a fox and a deer. On top of being able to offer a unique beer bottle for each season, each of the beer bottle designs is able to adapt when it reaches a temperature below 5°C. This is achieved by using white printing and red stamping, plus a special blue ink that reacts to changes in temperature.
When the beer bottles are chilled, new icons pop up on each of the playful seasonal bottles, making it look as though the crab is swimming with little fish or the deer is covered with mounds of icy cold blue snow.
When the beer bottles are chilled, new icons pop up on each of the playful seasonal bottles, making it look as though the crab is swimming with little fish or the deer is covered with mounds of icy cold blue snow.
Trend Themes
1. Seasonal Beer Packaging - Creating beer packaging that represents different seasons with playful animal characters, allowing breweries to offer unique seasonal products.
2. Temperature-sensitive Designs - Developing beer bottle designs that adapt and reveal new icons when chilled, enhancing the consumer experience and creating a unique visual effect.
3. Interactive Beer Packaging - Incorporating interactive elements in beer packaging, such as temperature-reactive inks, to engage consumers and create memorable drinking experiences.
Industry Implications
1. Microbrewery - Microbreweries can leverage seasonal beer packaging to differentiate their products and cater to consumers looking for unique and themed drinking experiences.
2. Packaging Design - The packaging design industry can explore temperature-sensitive designs to create innovative and visually captivating packaging solutions for various products.
3. Beverage Retail - Beverage retailers can capitalize on interactive beer packaging to attract customers, enhance brand loyalty, and drive sales by offering unique and engaging products.
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