Sea Arch is an Alternative Refreshment for Gin Lovers
Laura McQuarrie — August 28, 2019 — Lifestyle
References: notginltd & thespiritsbusiness
Sea Arch is an all-new alternative gin beverage that's alcohol-free and prepared with 11 botanicals, including juniper as a base. To make the non-alcoholic gin alternative, the botanical ingredients are twice-distilled with alcohol in a copper pot along with spring water, as part of a process that removes the alcohol to create a zero-ABV "spirit."
The flavorful non-alcoholic product is branded as "the alternative for gin lovers" and boasts bright notes of cardamom, blood orange, grapefruit, plus samphire and sea kelp, as the product was inspired by the coastline.
According to brand co-founder Sarah Yates, "Our vision was to produce a premium drink accessible to anyone," who also notes that, "For many reasons, consumers want more choice for the sugary and one-dimensional soft drinks on the market."
The flavorful non-alcoholic product is branded as "the alternative for gin lovers" and boasts bright notes of cardamom, blood orange, grapefruit, plus samphire and sea kelp, as the product was inspired by the coastline.
According to brand co-founder Sarah Yates, "Our vision was to produce a premium drink accessible to anyone," who also notes that, "For many reasons, consumers want more choice for the sugary and one-dimensional soft drinks on the market."
Trend Themes
1. Zero-abv Beverages - The rise of non-alcoholic alternatives like Sea Arch presents a disruptive innovation opportunity in the beverage industry.
2. Botanical-infused Spirits - The use of botanical ingredients to create alcohol-free spirits opens up new possibilities for innovative flavors and experiences.
3. Premium Non-alcoholic Drinks - The demand for high-quality, sophisticated alcohol-free beverages provides an opportunity for brands to cater to discerning consumers.
Industry Implications
1. Beverage - The beverage industry can explore the production of zero-ABV gin alternatives to meet the needs of consumers seeking non-alcoholic options.
2. Distillery - Distilleries can capitalize on the trend of botanical-infused spirits by developing innovative alcohol-free products that appeal to a wider customer base.
3. Hospitality - The hospitality industry can incorporate premium non-alcoholic drinks like Sea Arch into their menus, catering to customers looking for sophisticated alcohol-free options.
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