Terra Chips' Screamin' Hot Flavor Shares a Kick from Capsicum Extract
Laura McQuarrie — June 10, 2021 — Lifestyle
References: terrachips & brandeating
A variety of beloved snack food flavors have recently been recreated as ultra-spicy varieties, including Terra Chips' vegetable chips, which can now be found in a Screamin' Hot variety. The vegetable chips are made with a combination of root vegetables like parsnip, taro, sweet potato, and batata, and usually, the colors and textures of the vibrant vegetables are the focus. With these spicy chips enhanced with ingredients like capsicum and paprika extracts, ingredient-conscious snackers can indulge their desire for a hint of heat in a healthy way.
Unlike the rest of the brand's vegetable chip bags, this one features bold flames that indicate that the snack is spicier than usual. This new flavor from the brand is debuting alongside a few others like Sour Cream & Onion and Sea Salt & Vinegar.
Unlike the rest of the brand's vegetable chip bags, this one features bold flames that indicate that the snack is spicier than usual. This new flavor from the brand is debuting alongside a few others like Sour Cream & Onion and Sea Salt & Vinegar.
Trend Themes
1. Spicy Snack Foods - There is a growing trend of recreating beloved snack foods as ultra-spicy varieties.
2. Healthier Snacking - Ingredient-conscious snackers are looking for healthier ways to indulge their desire for spicy snacks.
3. Flavor Variations - Brands are releasing new flavor variations of their popular snack foods.
Industry Implications
1. Snack Food - Snack food brands can tap into the trend of recreating beloved flavors as ultra-spicy varieties while offering healthier options for ingredient-conscious snackers.
2. Healthy Food - Brands in the healthy food industry can capitalize on this trend and release their own spicy snack options that appeal to the growing demand for healthier snacking.
3. Food Retail - Retailers can benefit from offering a wider variety of snack foods with new flavor variations to meet the needs of their consumers.
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