The Late July Vegetable Tortilla Chips Come in Two Flavor Options
Michael Hemsworth — February 26, 2021 — Marketing
The Late July Vegetable Tortilla Chips are a new offering from the Campbell-owned snack brand that will offer consumers with a flavorful yet more healthful option to choose when in search of a crunchy snack. The snack chips come in two flavor options including Dangle the Carrot and Beat the Heat! Red Pepper, which are both crafted with premium ingredients. Dangle the Carrot features teff seeds along with a seasoning of cumin and paprika, while Beat the Heat! Red Pepper has chia seeds and chipotle.
The Late July Vegetable Tortilla Chips are each characterized by their plant-based recipe that is achieved with real ingredients and both have the Non-GMO Project Verified certification. The snacks are being launched nationwide at a price point of $3.29 per 5.5-ounce bag.
The Late July Vegetable Tortilla Chips are each characterized by their plant-based recipe that is achieved with real ingredients and both have the Non-GMO Project Verified certification. The snacks are being launched nationwide at a price point of $3.29 per 5.5-ounce bag.
Trend Themes
1. Plant-based Snack Foods - Opportunity to develop plant-based snack foods with real ingredients in response to the growing consumer demand for healthier and more sustainable snack options.
2. Non-gmo Verified Certification - Opportunity to obtain or promote Non-GMO Project Verified certification on snack products to appeal to health-conscious consumers who prefer real, natural ingredients.
3. Innovation in Flavors and Ingredients - Opportunity to innovate in flavors and ingredients for snack products, using premium ingredients like teff seeds, chia seeds, and chipotle to appeal to adventurous and health-conscious consumers.
Industry Implications
1. Snack Food Industry - Opportunity for snack food companies to tap into the growing demand for healthier and more sustainable snack options by offering plant-based snack foods with real ingredients and Non-GMO Project Verified certification.
2. Health Food Industry - Opportunity for health food companies to expand their offerings by developing and promoting plant-based snack foods with real ingredients and Non-GMO Project Verified certification.
3. Organic Food Industry - Opportunity for organic food companies to attract health-conscious consumers by developing and promoting plant-based snack foods with real ingredients, Non-GMO Project Verified certification, and innovative flavors and ingredients.
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