Pantene Debuts the 'My Hair Won’t Be Silenced' Campaign
Grace Mahas — February 2, 2021 — Marketing
References: graziadaily
Personal care brand, Pantene, recently joined forces with Black Minds Matter and Project Embrace to launch the new campaign called 'My Hair Won't Be Silenced.' The initiative seeks to end the discrimination against Afro Hair by raising awareness around "unspoken hair bias."
The My Hair Won't Be Silenced campaign includes Champion Boxer and Pantene Gold Series ambassador, Ramla Ali and Black Minds Matter UK co-founder, Agnes Mwakatuma among others. Ramala commented on the initiative, stating: "This campaign is so important and has come at the right time. It really highlights a lot of the issues that the Black community are being faced with."
Pantene is also committed to reducing hair discrimination in the UK by 50% over the next five years, with this campaign kicking off the initiative.
Image Credit: Pantene
The My Hair Won't Be Silenced campaign includes Champion Boxer and Pantene Gold Series ambassador, Ramla Ali and Black Minds Matter UK co-founder, Agnes Mwakatuma among others. Ramala commented on the initiative, stating: "This campaign is so important and has come at the right time. It really highlights a lot of the issues that the Black community are being faced with."
Pantene is also committed to reducing hair discrimination in the UK by 50% over the next five years, with this campaign kicking off the initiative.
Image Credit: Pantene
Trend Themes
1. Black Hair Equality - Brands are launching campaigns and initiatives to end hair discrimination against individuals with Afro hair, creating opportunities for products and services that cater to the unique needs of this demographic.
2. Raising Awareness of Hair Bias - Increasing awareness around hair bias and the impact it has on individuals with Afro hair can lead to the development of educational resources and programs, as well as consulting services that help companies build more inclusive workplaces.
3. Diversity and Inclusion in Advertising - Campaigns like the 'My Hair Won't Be Silenced' initiative highlight the importance of representation in advertising, and create opportunities for brands to reflect diverse audiences in their marketing campaigns.
Industry Implications
1. Personal Care - Personal care brands that offer products specifically designed for Afro hair, such as moisturizing treatments and styling products, can gain market share as consumers become more aware of the need for inclusive hair care options.
2. Education and Consulting - Companies that specialize in diversity and inclusion training, as well as consulting services, can help organizations address hair bias and create more welcoming, inclusive workplaces.
3. Marketing and Advertising - Marketing and advertising agencies that prioritize representation and diversity in their campaigns can attract clients who are looking to create more inclusive and authentic messaging.
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