Saw 3D Movie Not Allowed to Air on TV Until Night Has Fallen
Summer Luu — January 16, 2011 — Marketing
References: saw3dmovie & adweek.blogs
As a 'fraidy-cat, the Saw 3D Movie will not be on my list of films to watch, especially with its dynamic dimensional effects; it is way too intense for me.
Looks like I'm not the only one. The trailer for Saw 3D has been slapped by Britain's Advertising Standards Authority because it frightened a single 10-year-old boy. Bloody hands and jagged saw blades flying at the viewer would terrify me too. Because of us scaredy-cats, the Saw 3D Movie trailer is not allowed to air until after 9:00 p.m.
Looks like I'm not the only one. The trailer for Saw 3D has been slapped by Britain's Advertising Standards Authority because it frightened a single 10-year-old boy. Bloody hands and jagged saw blades flying at the viewer would terrify me too. Because of us scaredy-cats, the Saw 3D Movie trailer is not allowed to air until after 9:00 p.m.
Trend Themes
1. Dynamic Dimensional Effects - Exploring new ways to incorporate dynamic dimensional effects in film trailers can create a more immersive and engaging experience for audiences.
2. Regulatory Restrictions on Advertising - The case of the banned Saw 3D Movie trailer highlights the need for businesses to stay aware of and navigate regulatory restrictions on advertising to avoid potential backlash.
3. Catering to Different Audience Sensitivities - Considering the impact of content on different audience sensitivities can open up opportunities to tailor marketing strategies and messaging to specific groups, ensuring a more inclusive approach.
Industry Implications
1. Film and Entertainment - Incorporating innovative techniques that enhance the visual and immersive aspects of film trailers can attract more viewers and drive ticket sales.
2. Advertising and Marketing - Adapting advertising strategies to comply with regulatory restrictions can help businesses avoid penalties and maintain a positive brand image.
3. Child-safe Media - Developing and promoting child-safe media content can provide a niche market and address the concerns of parents and guardians looking for age-appropriate entertainment options.
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