The Prairie Farms ProPack Snack Was Created with Hiland Dairy
Michael Hemsworth — February 11, 2025 — Lifestyle
References: prairiefarms & progressivegrocer
The Prairie Farms ProPack Snack has been created in partnership with Hiland Dairy as a low fat cottage cheese snack perfect for time-poor consumers to choose as a high-protein way to stay fueled.
The snack is crafted with premium cottage cheese with 12-grams of protein in each serving along with the additional nutritional benefits. The snacks come in four-ounce cups that are easy to keep on hand for quick consumption and will feature a competitive price point ranging from $1.18 to $1.38 to keep the cost low per gram of protein.
The Prairie Farms ProPack Snack is launching with an integrated marketing campaign that will cover in-store promotions, customer giveaways, partnerships with social media influencers and more.
The snack is crafted with premium cottage cheese with 12-grams of protein in each serving along with the additional nutritional benefits. The snacks come in four-ounce cups that are easy to keep on hand for quick consumption and will feature a competitive price point ranging from $1.18 to $1.38 to keep the cost low per gram of protein.
The Prairie Farms ProPack Snack is launching with an integrated marketing campaign that will cover in-store promotions, customer giveaways, partnerships with social media influencers and more.
Trend Themes
1. On-the-go High-protein Snacks - A growing demand for portable, high-protein snacks presents an opportunity to innovate new packaging and formats for health-focused consumers.
2. Premium Dairy Pairings - The fusion of premium dairy products with convenience enhances the appeal to nutrition-conscious individuals seeking superior quality in compact offerings.
3. Influencer-led Marketing Strategies - Leveraging social media influencers to promote new food products can enhance reach and engagement in target demographics.
Industry Implications
1. Dairy Products - The dairy industry can capitalize on consumer interest in health-focused, convenient snack options by developing new product formats and flavors.
2. Health and Wellness - An increased focus on high-protein diets creates opportunities for the health and wellness industry to expand functional food offerings that cater to busy lifestyles.
3. Food Packaging - Innovative packaging solutions in the food industry can meet the demands for portability and freshness in time-poor consumer markets.
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