WWF's Ad to Save the Polar Bears is 'Unavailable' Due to Global Warming
Laura McQuarrie — October 11, 2014 — Social Good
References: wwf.dk & adsoftheworld
In this ad to save the polar bears, WWF plays off of that disappointing message that you sometimes come across stating that "This content is no longer available."
The video is deceptively named 'Polar Bears Hugging,' but rather than seeing a super cute video of an animal embrace, the video is all black static and text, communicating that the video is no longer available due to global warming. The video also takes care to state that "In just 40 years, more than 50% of the world's wild life has disappeared." At the end of the ad, WWF encourages viewers to bring awareness to the issue by sharing the video with others online.
It's disheartening to click on the video and not see any polar bears, but it will be even worse if they're wiped out forever.
The video is deceptively named 'Polar Bears Hugging,' but rather than seeing a super cute video of an animal embrace, the video is all black static and text, communicating that the video is no longer available due to global warming. The video also takes care to state that "In just 40 years, more than 50% of the world's wild life has disappeared." At the end of the ad, WWF encourages viewers to bring awareness to the issue by sharing the video with others online.
It's disheartening to click on the video and not see any polar bears, but it will be even worse if they're wiped out forever.
Trend Themes
1. Environmental Awareness Messaging - Opportunity to create innovative and impactful advertising campaigns that raise awareness about environmental issues.
2. Interactive Social Activism - Opportunity to engage the public through interactive and shareable content that motivates action and support for important causes.
3. Creative Use of Deception - Opportunity to employ deceptive tactics to grab attention and convey a powerful message to drive social change.
Industry Implications
1. Advertising - Opportunity for advertising agencies to develop powerful and emotionally resonant campaigns that advocate for important causes.
2. Conservation Organizations - Opportunity for environmental organizations to leverage creative storytelling and interactive content to influence public perceptions and inspire action to protect wildlife.
3. Social Media Platforms - Opportunity for social media platforms to support and amplify social activism by creating features that enable users to easily share and promote important messages and causes.
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