Zalando's 'We Will Hug Again' is a 90 Second Montage of Embraces
Ellen Smith — November 13, 2020 — Marketing
Zalando's ad spot titled 'We will hug again' offers an emotive take on advertising by tapping into one thing consumers collectively miss -- hugging their loved ones.
Avoiding physical contact with loved ones has made the COVID-19 pandemic so much harder to endure, and the hardships only continue as the holidays approach. A hug, kiss, handshake, or embrace with a friend feels like a thing of the past, but Zalando's ad, which was filmed by four different directors throughout the globe, aims to evoke feelings of optimism for the future. The ad serves as a beautifully moving montage of people from all walks of life embracing, as James Blake's 'I will always love you' track plays in the background.
Image Credit: Zalando / Anomaly Berlin
Avoiding physical contact with loved ones has made the COVID-19 pandemic so much harder to endure, and the hardships only continue as the holidays approach. A hug, kiss, handshake, or embrace with a friend feels like a thing of the past, but Zalando's ad, which was filmed by four different directors throughout the globe, aims to evoke feelings of optimism for the future. The ad serves as a beautifully moving montage of people from all walks of life embracing, as James Blake's 'I will always love you' track plays in the background.
Image Credit: Zalando / Anomaly Berlin
Trend Themes
1. Emotive Advertising - Creating advertising campaigns that tap into consumers' emotions and offer a sense of hope and optimism amidst challenging times.
2. Embracing Human Connection - Highlighting the importance of physical touch and human connection in a world that has become more isolated, providing opportunities for brands to promote experiences that facilitate genuine connections.
3. Global Collaborative Filmmaking - Harnessing the power of international collaborations to create impactful ad campaigns that resonate with audiences across cultures and borders.
Industry Implications
1. Advertising - Exploring innovative ways to create emotionally charged advertising campaigns that connect with consumers on a deeper level and elicit positive emotions.
2. Fashion - Using fashion as a platform to promote human connection and touch, reimagining how clothing and accessories can enhance the experience of physical interactions.
3. Film and Entertainment - Collaborating with multiple directors from different parts of the world to create visually stunning and emotionally resonant content that transcends cultural boundaries.
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