These Clever Ads Promote Leadership by Staging Improvised Sketches
Ady Floyd — September 13, 2015 — Social Good
References: workplaceleadership.au & adweek
The Center for Workplace Leadership teamed up with Melbourne Creative to design these leadership-promoting ads, which feature improvised sketches. The clever ads highlight the importance of learning leadership skills by acting out scenes that incorporate workplace situations.
The ad begins by showing a commercial set where actors are told to portray their idea of being a bad boss. However, when these scenes end, the director then asks the actors to create improvised sketches of being a good boss. At this point, many of the actors were silent until one man says, "I think it's kind of hard to improvise being a good boss because we need to learn that and leadership is an acquired skill."
These humorous ads create a meaningful impact because all of the scenes are completely natural with no associated script. The ultimate message is that you can't improvise good leadership, but you can learn it.
The ad begins by showing a commercial set where actors are told to portray their idea of being a bad boss. However, when these scenes end, the director then asks the actors to create improvised sketches of being a good boss. At this point, many of the actors were silent until one man says, "I think it's kind of hard to improvise being a good boss because we need to learn that and leadership is an acquired skill."
These humorous ads create a meaningful impact because all of the scenes are completely natural with no associated script. The ultimate message is that you can't improvise good leadership, but you can learn it.
Trend Themes
1. Improvised Leadership - Creating meaningful impact through improvised sketches to promote the importance of leadership skills.
2. Authentic Advertising - Designing ads with natural and unscripted scenes to convey a genuine message.
3. Learning Leadership - Emphasizing that leadership is an acquired skill that can be taught and learned.
Industry Implications
1. Advertising - Using improvised sketches to create authentic and impactful advertisements.
2. Professional Development - Providing training and resources for individuals to acquire leadership skills.
3. Workplace Training - Designing programs to teach and enhance leadership abilities in the workplace.
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