Subway, Walkers & Michelin-Trained Chef Poppy O’Toole Introduce Pairings
Laura McQuarrie — April 25, 2022 — Lifestyle
References: famouscampaigns
Michelin-trained chef Poppy O’Toole, also known as the ‘Potato Queen’ of TikTok, has been dubbed Subway’s Crisp Sandwich Sommelier in partnership with Walkers to share how people can take their meals to the next level. On TikTok, fans tune in to learn a variety of tips and tricks from Poppy, including how to make everything from crisp sandwiches to perfect roasted potatoes. Now, Poppy says she is "imparting some of the flavor expertise and techniques from my Michelin training to elevate this humble dish and take it to a new level."
With the University of Chester, Subway discovered the top 10 crisps and sandwiches flavor pairings. With flavor science and consumer testing, some of the best pairings were revealed to be Cheese and Walkers Salt & Vinegar Crisps, or Chicken Salad plus Walersk Cheese & Onion Crisps.
With the University of Chester, Subway discovered the top 10 crisps and sandwiches flavor pairings. With flavor science and consumer testing, some of the best pairings were revealed to be Cheese and Walkers Salt & Vinegar Crisps, or Chicken Salad plus Walersk Cheese & Onion Crisps.
Trend Themes
1. Flavor Pairing Innovation - The collaboration between Subway, Walkers, and Michelin-trained chef Poppy O’Toole highlights the potential for flavor pairing innovation in the food industry.
2. Social Media Food Influencing - Poppy O’Toole’s rise to fame as a social media chef highlights the growing trend of food influencing and its potential impact on consumer behavior and preferences.
3. Elevating Humble Dishes - The effort to elevate a simple dish like a crisp sandwich by imparting high-end culinary techniques could spark innovation in other industries by finding ways to enhance and elevate everyday products and experiences.
Industry Implications
1. Food and Beverage - The partnership between Subway and Walkers, along with Poppy O’Toole’s influence, demonstrates the potential for innovation in the food and beverage industry through creative flavor pairings and social media marketing.
2. Marketing and Advertising - Poppy O’Toole's success as a social media chef highlights the potential for marketing and advertising industries to leverage influencer marketing to target specific audiences.
3. Cooking and Culinary Arts - The collaboration between Subway, Walkers, and Michelin-trained chef Poppy O’Toole underscores the potential for innovation in the cooking and culinary arts industry through experimentation with humble dishes and flavor pairings.
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