Ryde Supports "Wellbeing in One Shot" with Natural Flavors
Laura McQuarrie — January 11, 2024 — Lifestyle
References: ca-en.ryde & mediaincanada
Ryde makes pocket-sized, functional products that are positioned as "Wellbeing in One Shot," and each of its three compact creations offers a different benefit based on a desired state.
To support its Canadian debut in Toronto, Ryde partnered with Wavemaker, TAXI and 10 Star on an experiential activation at Union Station, a busy downtown hub for commuters. For a few days, the brand offered three "sound showers," each of which immersed passersby in a mood-matching audio experience to match the essence of its wellness shots for energy, focus or relaxation.
While Ryde Energize is invigorating with a natural tropical flavor, Ryde Focus supports mental clarity with a natural orange flavor and Relax rounds out the trio with a soothing natural raspberry flavor. The brand's Discovery Pack samples all three.
To support its Canadian debut in Toronto, Ryde partnered with Wavemaker, TAXI and 10 Star on an experiential activation at Union Station, a busy downtown hub for commuters. For a few days, the brand offered three "sound showers," each of which immersed passersby in a mood-matching audio experience to match the essence of its wellness shots for energy, focus or relaxation.
While Ryde Energize is invigorating with a natural tropical flavor, Ryde Focus supports mental clarity with a natural orange flavor and Relax rounds out the trio with a soothing natural raspberry flavor. The brand's Discovery Pack samples all three.
Trend Themes
1. Functional Wellness Shots - Opportunity for companies to create pocket-sized, functional products that offer different benefits based on desired states of being.
2. Experiential Activations - Brands can partner with experiential agencies to create immersive and mood-matching experiences that engage consumers.
3. Discovery Packs - Companies can offer sampler packs that allow consumers to try different product variants in one package.
Industry Implications
1. Functional Beverages - Opportunity for the functional beverage industry to develop pocket-sized products with natural flavors that target specific wellness benefits.
2. Experiential Marketing - Brands can utilize immersive experiential marketing in the wellness industry to connect with consumers on a deeper level.
3. Sampler Pack Manufacturing - Opportunity for companies in the packaging industry to produce sampler packs that showcase a variety of product offerings.
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