The Folly Road Evolution Session IPA is Refreshing and Bitter
Michael Hemsworth — March 21, 2024 — Lifestyle
References: wadworth & retailtimes
The Folly Road Evolution Session IPA is a new craft beer from Wadworth in the UK in celebration of the brand's new Folly Road brewhouse that's perfect for beer aficionados to try out this spring.
The beer boasts a 4.3% ABV with a refreshing profile that highlights a crisp bitterness with punchy notes, while also featuring ample citrus flavor and aroma. The vegan-friendly beer boasts branding designed by Gemma Cook who is a student at the Bournemouth Arts University who won the chance to have her work grace the cans at the end of 2022.
Head of Marketing Sarah Berry spoke on the Folly Road Evolution Session IPA saying, "We’ve launched Folly Road craft beer to maximise our new brewhouse and broaden our portfolio into the growing craft keg market creating a larger and more interesting range of beers for our pubs. Our overall beer vision is to brew a distinctive, credible and relevant beer portfolio without compromising on quality, consistency or passion, from grain to glass."
The beer boasts a 4.3% ABV with a refreshing profile that highlights a crisp bitterness with punchy notes, while also featuring ample citrus flavor and aroma. The vegan-friendly beer boasts branding designed by Gemma Cook who is a student at the Bournemouth Arts University who won the chance to have her work grace the cans at the end of 2022.
Head of Marketing Sarah Berry spoke on the Folly Road Evolution Session IPA saying, "We’ve launched Folly Road craft beer to maximise our new brewhouse and broaden our portfolio into the growing craft keg market creating a larger and more interesting range of beers for our pubs. Our overall beer vision is to brew a distinctive, credible and relevant beer portfolio without compromising on quality, consistency or passion, from grain to glass."
Trend Themes
1. Craft Beer Innovation - Opportunities for introducing unique and refreshing craft beer profiles amidst the growing competition in the industry.
2. Student Collaboration in Branding - Innovative possibilities for brands to collaborate with young talent for eye-catching and fresh branding strategies.
3. Vegan-friendly Product Development - Potential for creating plant-based alcoholic beverages to cater to the increasing demand for vegan-friendly options in the market.
Industry Implications
1. Craft Beer - The craft beer industry can explore new flavors and brewing techniques to stand out in the saturated market.
2. Design and Branding - Design agencies and companies can tap into student creativity for innovative and engaging branding collaborations across various products.
3. Food and Beverage - Food and beverage companies have the opportunity to develop more plant-based products to meet the rising consumer preferences for vegan options.
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