The Prodigy Snacks Salted Caramel Chocolate Egg is Lower in Sugar
Michael Hemsworth — February 23, 2022 — Marketing
References: prodigysnacks & foodbev
The Prodigy Snacks Salted Caramel Chocolate Egg is being launched by the better-for-you confectionery brand to provide consumers with an alternative option to pick up this year for their Easter celebrations. The product features a vegan recipe that also contains half the sugar as conventional filled chocolate eggs, and is also free from palm oil and refine sugar. The egg is crafted with natural ingredients and reported to have a high-fiber recipe to boot.
Founder Sameer Vaswani commented on the new Prodigy Snacks Salted Caramel Chocolate Egg saying, "We’re really excited to be launching our first egg as part of our growing natural confectionery range, and are grateful to have the support of Holland & Barrett to do so. Our mission is to inspire the evolution of chocolate. We want to change the world of chocolate for the better – better for our health and better for the planet. As well as keeping our product range as natural as possible, plant-based and avoiding the nasties such as palm oil, we are particularly passionate to show that amazing-tasting chocolate can also be significantly lower in sugar, bring prebiotic benefits through fibre and reduce the blight of long-term plastic pollution.”
Founder Sameer Vaswani commented on the new Prodigy Snacks Salted Caramel Chocolate Egg saying, "We’re really excited to be launching our first egg as part of our growing natural confectionery range, and are grateful to have the support of Holland & Barrett to do so. Our mission is to inspire the evolution of chocolate. We want to change the world of chocolate for the better – better for our health and better for the planet. As well as keeping our product range as natural as possible, plant-based and avoiding the nasties such as palm oil, we are particularly passionate to show that amazing-tasting chocolate can also be significantly lower in sugar, bring prebiotic benefits through fibre and reduce the blight of long-term plastic pollution.”
Trend Themes
1. Lower-sugar Confectionery - Opportunity for brands to develop and market confectionery products that are lower in sugar and still offer an indulgent taste experience.
2. Vegan Easter Treats - Demand for vegan-friendly Easter candy and chocolate eggs is on the rise; brands can capitalize on this trend by offering high-quality vegan chocolate options.
3. Natural and Sustainable Chocolate - Consumers are seeking out natural, sustainably sourced chocolate products that have a minimal impact on the environment and uphold ethical practices.
Industry Implications
1. Confectionery - Confectionery brands have an opportunity to innovate and produce healthier, tastier options that cater to the growing demand for lower-sugar, plant-based and natural alternatives.
2. Vegan Food - The rise in demand for vegan chocolate eggs presents a lucrative opportunity for the vegan food industry to offer a wide range of high-quality vegan Easter treats.
3. Sustainable Food - Brands that prioritize sustainability and ethical practices in their chocolate production can appeal to environmentally conscious consumers who are searching for eco-friendly Easter candy options.
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