Sweetgreen's New Location Has an Outdoor Area with a Concierge
Laura McQuarrie — December 18, 2020 — Lifestyle
References: sweetgreen & cnbc
The way fast-casual restaurants accept and share orders has changed over the last year and Sweetgreen has plans to introduce its first-ever drive-in restaurant in 2021. Set to be built in Highlands Ranch, Colorado, the location will focus on digital orders placed with the Sweetgreen app and it will offer a traditional drive-thru lane, as well as a drive-in area where people can pickup their orders with the aid of a concierge. According to Sweetgreen, the new location specifically "allows guests to access Sweetgreen without ever having to leave their vehicle."
As consumers gravitate towards digital-first ordering and businesses look to future-proof themselves against the changing times, fast-casual restaurants are exploring new formats that focus on safe distancing, minimal contact between staff and guests, and expanded outdoor dining areas.
Image Credit: Sweetgreen
As consumers gravitate towards digital-first ordering and businesses look to future-proof themselves against the changing times, fast-casual restaurants are exploring new formats that focus on safe distancing, minimal contact between staff and guests, and expanded outdoor dining areas.
Image Credit: Sweetgreen
Trend Themes
1. Digital-first Ordering - With consumers gravitating towards digital-first ordering, there is an opportunity for fast-casual restaurants to invest in user-friendly mobile apps and streamlined online ordering systems.
2. Safe Distancing Formats - Fast-casual restaurants can explore formats that prioritize safe distancing, such as drive-in areas or designated pickup zones, to cater to changing consumer preferences and ensure customer safety.
3. Expanded Outdoor Dining - The trend of expanded outdoor dining areas presents an opportunity for fast-casual restaurants to create inviting and comfortable outdoor spaces for customers to enjoy their meals.
Industry Implications
1. Restaurant Industry - The restaurant industry can embrace digital-first ordering and explore new formats to adapt to changing consumer behaviors and preferences.
2. Technology Industry - The technology industry can develop innovative solutions, such as user-friendly mobile apps and online ordering systems, to support the digital-first ordering trend in the fast-casual restaurant sector.
3. Hospitality Industry - The hospitality industry can take advantage of the expanded outdoor dining trend by designing and providing comfortable outdoor spaces for guests to dine and enjoy their meals.
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