The Sally Hansen Insta-Dri x Trolls Collection Has Eight Shades
Michael Hemsworth — September 7, 2023 — Fashion
References: sallyhansen & drugstorenews
The Sally Hansen Insta-Dri x Trolls collection has been created in collaboration between the salon product brand and DreamWorks Animation to get fans ready for the upcoming installment in the Trolls movie franchise.
The nail polish collection consists of eight shades in all including Popalicious, Viva Power, Here We Go Again!, Vacay Island, Hole 'N Fun, Sisterhood, Bandtastic and Mount Rageous. Each of the products feature the brand's signature three-in-one formula that boasts a built-in base coat and topcoat that will dry in just 60-seconds. The products celebrate the upcoming Trolls Band Together movie, which is slated to hit theaters this fall.
Global Vice President for Sally Hansen Celia Tombalakian commented on the Sally Hansen Insta-Dri x Trolls collection saying, "Sally Hansen is so excited to partner with “Trolls Band Together” for such a fun collection in a kaleidoscope of colors! The Sally Hansen Insta-Dri x Trolls collection is designed to bring joy, creativity, and self-expression to everyone who wears it, just like the Trolls. These vibrant colors are sure to add a little pop and shine to our customer’s next manicure!"
The nail polish collection consists of eight shades in all including Popalicious, Viva Power, Here We Go Again!, Vacay Island, Hole 'N Fun, Sisterhood, Bandtastic and Mount Rageous. Each of the products feature the brand's signature three-in-one formula that boasts a built-in base coat and topcoat that will dry in just 60-seconds. The products celebrate the upcoming Trolls Band Together movie, which is slated to hit theaters this fall.
Global Vice President for Sally Hansen Celia Tombalakian commented on the Sally Hansen Insta-Dri x Trolls collection saying, "Sally Hansen is so excited to partner with “Trolls Band Together” for such a fun collection in a kaleidoscope of colors! The Sally Hansen Insta-Dri x Trolls collection is designed to bring joy, creativity, and self-expression to everyone who wears it, just like the Trolls. These vibrant colors are sure to add a little pop and shine to our customer’s next manicure!"
Trend Themes
1. Movie-themed Nail Polishes - The collaboration between Sally Hansen and DreamWorks Animation for a movie-themed nail polish collection presents an opportunity for other beauty brands to partner with popular movie franchises and create unique, themed cosmetics.
2. Signature Three-in-one Formula - The inclusion of a built-in base coat and topcoat in the Sally Hansen Insta-Dri x Trolls collection showcases the demand for convenient and time-saving beauty products, opening up possibilities for other brands to create all-in-one formulas in various cosmetic categories.
3. Celebrity Collaboration Collections - The partnership between Sally Hansen and DreamWorks Animation for a Trolls-inspired nail polish collection highlights the trend of collaborating with celebrities or popular movie characters to create limited edition products, creating opportunities for other brands to tap into fan bases and generate buzz.
Industry Implications
1. Salon Product - The collaboration between Sally Hansen and DreamWorks Animation for a movie-themed nail polish collection presents an opportunity for other salon product brands to explore similar collaborations with entertainment franchises and create exclusive offerings for their customers.
2. Beauty - The inclusion of a built-in base coat and topcoat in the Sally Hansen Insta-Dri x Trolls collection showcases the demand for convenient and time-saving beauty products, opening up possibilities for other beauty brands to innovate and create multifunctional cosmetic solutions.
3. Entertainment Merchandise - The partnership between Sally Hansen and DreamWorks Animation for a Trolls-inspired nail polish collection highlights the potential for entertainment franchises to expand their merchandise offerings into unexpected categories, creating opportunities for other entertainment companies to explore unique collaborations and expand their product lines.
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