The OPI x Barbie the Movie Collection Includes Nine Fantastic Shades
Michael Hemsworth — June 29, 2023 — Fashion
References: opi & drugstorenews
The OPI x Barbie the Movie collection is a new collaboration between the nail polish brand, Warner Bros. and Mattel to provide avid Barbie fans with a way to celebrate the upcoming film. The nail polish collection consists of a total of nine limited-edition shades including Bon Voyage to Reality!, Every Night is Girls Night, Best Day Ever, Feel the Magic, Welcome to Barbie Land!, Hi Barbie, Hi Ken!, Yay Space and My Job is Beach. Each of the shades are sure to call to mind the various hues from the film and are perfect for elevating any look.
Co-Founder and Brand Ambassador Suzi Weiss-Fischmann spoke on the OPI x Barbie the Movie collection saying, "OPI is excited to partner with Warner Bros. and Mattel for this collection. Barbie represents empowerment and inclusivity, which are core values of OPI. With a nail color for every mood and moment, the OPI consumer is poised to do anything. When it comes to using color for self-expression, there are no limits, just as there are no limits to what the wearer can accomplish.”
Co-Founder and Brand Ambassador Suzi Weiss-Fischmann spoke on the OPI x Barbie the Movie collection saying, "OPI is excited to partner with Warner Bros. and Mattel for this collection. Barbie represents empowerment and inclusivity, which are core values of OPI. With a nail color for every mood and moment, the OPI consumer is poised to do anything. When it comes to using color for self-expression, there are no limits, just as there are no limits to what the wearer can accomplish.”
Trend Themes
1. Movie-inspired Nail Polishes - Disruptive innovation opportunity: Collaborating with entertainment brands to create limited-edition, themed cosmetic collections.
2. Barbie-themed Products - Disruptive innovation opportunity: Creating exclusive merchandise tied to iconic and beloved characters.
3. Empowerment and Inclusivity - Disruptive innovation opportunity: Developing products that align with core values and promote self-expression.
Industry Implications
1. Cosmetics - Disruptive innovation opportunity: Creating limited-edition, themed cosmetic collections in collaboration with entertainment brands.
2. Entertainment - Disruptive innovation opportunity: Licensing iconic characters to create exclusive merchandise tied to movies or TV shows.
3. Fashion - Disruptive innovation opportunity: Designing products that promote empowerment and inclusivity, reflecting core values and promoting self-expression.
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