This Sally Hansen Collection Has a Fantastical Theme
Michael Hemsworth — September 3, 2022 — Marketing
References: sallyhansen & drugstorenews
This new Sally Hansen collection is arriving thanks to a collaboration with Netflix to offer consumers an imaginative way to enhance their look.
The Sally Hansen Miracle Gel x Netflix The School for Good and Evil collection includes a range of shades to choose from and encourages an imaginative manicure. The color set technology used in the formula will last up to eight days and doesn't required a UV lamp to be cured to maximize ease of use.
The Sally Hansen Miracle Gel x Netflix The School for Good and Evil collection is arriving at drug stores, mass market retailers and eCommerce retailers nationwide now. The products are launching ahead of the October release of The School for Good and Evil film inspired by the young adult novel.
The Sally Hansen Miracle Gel x Netflix The School for Good and Evil collection includes a range of shades to choose from and encourages an imaginative manicure. The color set technology used in the formula will last up to eight days and doesn't required a UV lamp to be cured to maximize ease of use.
The Sally Hansen Miracle Gel x Netflix The School for Good and Evil collection is arriving at drug stores, mass market retailers and eCommerce retailers nationwide now. The products are launching ahead of the October release of The School for Good and Evil film inspired by the young adult novel.
Trend Themes
1. Fantasy-themed Nail Polishes - The success of this themed collection highlights the potential to create specialized nail polish lines for other fandoms and media franchises.
2. Collaborative Beauty Collections - Collaborating with popular media franchises could be a way for beauty brands to reach new audiences and create novel products and marketing strategies.
3. Long-lasting Do-it-yourself Beauty Products - The development of DIY beauty products with easy-to-use formulas and long-lasting results aligns with the rise of at-home beauty treatments and personalized beauty routines.
Industry Implications
1. Beauty and Personal Care - Beauty and personal care brands looking to set themselves apart from competitors could benefit from partnering with popular media franchises and developing themed product lines.
2. Entertainment - Movie studios and media companies could benefit from licensing their brands to beauty companies for the development of promotional themed products and engagement strategies.
3. E-commerce - E-commerce platforms selling beauty products could leverage collaborations like this to attract niche audiences and encourage repeat purchases and brand loyalty.
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