This Japanese Mannequin's Jaw Drops as Part of a Summer Sale Announcement
Laura McQuarrie — July 2, 2014 — Marketing
References: hamusoku & en.rocketnews24
There are tons of ways to make a sale announcement, but the mannequin that permanently resides in Japan's Nagoya Station recently got an unusual makeover.
The mannequin named "Nana-chan" stands over 6 meters tall just outside a bus center, making it impossible to miss the artful installation. Monthly, the outfits on the tall mannequin are changed to reflect the season or a particular event. But this time around, the prices at the big summer sale for Meitetsu Department Store was enough to make Nana-chan's jaw drop to the floor. Around the mannequin were also pylons and caution tape around the area where her jaw was set up to look like it was piercing the floor.
The mannequin named "Nana-chan" stands over 6 meters tall just outside a bus center, making it impossible to miss the artful installation. Monthly, the outfits on the tall mannequin are changed to reflect the season or a particular event. But this time around, the prices at the big summer sale for Meitetsu Department Store was enough to make Nana-chan's jaw drop to the floor. Around the mannequin were also pylons and caution tape around the area where her jaw was set up to look like it was piercing the floor.
Trend Themes
1. Interactive Sales Announcements - Using innovative approaches to make sale announcements more interactive to capture consumers' attention.
2. Artful Mannequin Displays - Using visual artistry to make mannequins more appealing and attention-grabbing to consumers.
3. Seasonal Mannequin Displays - Switching up mannequin displays based on seasons and events to make them more relevant to consumers.
Industry Implications
1. Retail Industry - Using mannequin displays to entice shoppers and make sale announcements more memorable and creative.
2. Visual Merchandising Industry - Creating innovative and eye-catching displays using mannequins to showcase products in an appealing way.
3. Advertising Industry - Using visual and interactive displays to effectively communicate messages and promotions to consumers in a memorable way.
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