This Holiday Display is at the Tokyo Midtown Shopping Centre
Michael Hemsworth — December 20, 2022 — Special
References: nendo.jp & yankodesign
This Christmas tree display has been designed by the Nendo design studio for the Tokyo Midtown shopping center in the Roppongi entertainment district as a modernized take on classically inspired decor.
The display consists of a conical tree that's bright and pointy to give it a decidedly abstract form, and is accented by a series of cutouts across the exterior surface. The tree stands in at 7.5-meters in height to give it decidedly large construction and is equipped with a total of 416 fans that give the tree constant movement when being admired.
Nendo commented further on the Christmas tree display saying, "The pieces not only sway and move with the wind but can also stop swinging in the air catching the wind at the programmed timing. By continuously receiving a certain amount of airflow, the pieces also float upward in a sustained manner."
The display consists of a conical tree that's bright and pointy to give it a decidedly abstract form, and is accented by a series of cutouts across the exterior surface. The tree stands in at 7.5-meters in height to give it decidedly large construction and is equipped with a total of 416 fans that give the tree constant movement when being admired.
Nendo commented further on the Christmas tree display saying, "The pieces not only sway and move with the wind but can also stop swinging in the air catching the wind at the programmed timing. By continuously receiving a certain amount of airflow, the pieces also float upward in a sustained manner."
Trend Themes
1. Abstract Christmas Tree Displays - The trend of abstract Christmas tree displays leads to opportunities to experiment with new materials and designs for creative and eco-friendly holiday decorations.
2. Interactive Holiday Displays - Designing interactive displays like Tokyo Midtown's cutout Christmas tree with motion-sensing technology creates opportunities for engagement and immersive customer experiences.
3. Sustainable Holiday Decorations - The trend of sustainable Christmas decorations, like the use of fans for kinetic energy and recycled materials, presents opportunities to reduce waste and promote eco-friendly practices in the retail industry.
Industry Implications
1. Retail Industry - In the retail industry, there is an opportunity to create unique holiday displays that attract and engage customers, potentially leading to increased sales revenue.
2. Design Industry - The trend of abstract and interactive Christmas displays presents opportunities for designers to experiment and push the boundaries of traditional holiday decor, while also incorporating sustainable practices into their designs.
3. Entertainment Industry - Interactive and visually captivating holiday displays like Tokyo Midtown's cutout Christmas tree create opportunities for the entertainment industry to create immersive and engaging experiences for audiences during the holiday season.
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