Saffron Society is a Marketing Agency in the UK That Caters to Vegans
Grace Mahas — August 1, 2019 — Marketing
References: saffronsociety & vegnews
Saffron Society, a United Kingdom-based marketing agency, was recently launched and caters specifically to vegan startups. The company was launched by vegan entrepreneur Fleurie Forbes-Martin, who has worked in the marketing industry for over eight years.
The full-service agency offers a range of services including marketing, digital design, branding, and team training services, and aims to help struggling vegan startups in an effort to inspire more people to choose a vegan lifestyle. “We want to work with people that share our ‘no compromise’ mindset and agree that vegan consumers deserve the same breadth of choice, quality of product, and considerate customer service as everyone else,” Forbes-Martin said.
According to reports, the UK's vegan demographic has increased by 600 percent in the past three years, therefore, we can expect to see more vegan-specific services arising in the future.
The full-service agency offers a range of services including marketing, digital design, branding, and team training services, and aims to help struggling vegan startups in an effort to inspire more people to choose a vegan lifestyle. “We want to work with people that share our ‘no compromise’ mindset and agree that vegan consumers deserve the same breadth of choice, quality of product, and considerate customer service as everyone else,” Forbes-Martin said.
According to reports, the UK's vegan demographic has increased by 600 percent in the past three years, therefore, we can expect to see more vegan-specific services arising in the future.
Trend Themes
1. Vegan Marketing - With the increasing popularity of veganism, there is an opportunity for marketing agencies to specialize in vegan-specific services, such as Saffron Society in the UK.
2. No Compromise Mindset - Marketing agencies that adopt a 'no compromise' mindset like Saffron Society can attract more vegan clients by offering services that align with their values.
3. Catering to Niche Markets - Businesses can find success by catering to specific demographics, such as the growing vegan community, and offering specialized services like Saffron Society.
Industry Implications
1. Marketing - Marketing agencies can specialize in vegan-specific services to cater to the growing vegan demographic, as demonstrated by Saffron Society in the UK.
2. Startups - Vegan startups can benefit from specialized marketing agencies like Saffron Society, which offers marketing, digital design, and branding services tailored to their specific needs.
3. Vegan Products and Services - Businesses in the vegan industry can work with vegan-specific marketing agencies like Saffron Society to better promote their products and services to the growing vegan community.
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