Rum&Sum is Light and Refreshingly Different with No Added Sugar
Laura McQuarrie — November 2, 2023 — Lifestyle
References: rumandsum & thespiritsbusiness
Rum&Sum is a range of naturally flavored rum spirits with no added sugar, and it offers a refreshingly different experience of rum that a new generation of drinkers will appreciate.
Rum&Sum challenges what consumers know about rum and as founder Hannah Boon says, "They create really natural refreshing spritzers. You can pair them with tonic, lemonade or ginger ale. They’re also great to use as a base for cocktails like Piña Coladas or Mojitos—especially if you’re doing them at home. You don’t have to buy lots of different ingredients because the spirit does a lot of the work for you.”
Raspberry & Crushed Mint and Pineapple & Coconut are the brand's two flavors and a new one is set to join the naturally flavored rum spirits lineup as of 2024.
Rum&Sum challenges what consumers know about rum and as founder Hannah Boon says, "They create really natural refreshing spritzers. You can pair them with tonic, lemonade or ginger ale. They’re also great to use as a base for cocktails like Piña Coladas or Mojitos—especially if you’re doing them at home. You don’t have to buy lots of different ingredients because the spirit does a lot of the work for you.”
Raspberry & Crushed Mint and Pineapple & Coconut are the brand's two flavors and a new one is set to join the naturally flavored rum spirits lineup as of 2024.
Trend Themes
1. Naturally Flavored Rum Spirits - Rum&Sum is challenging consumer expectations of rum by offering naturally flavored options with no added sugar.
2. Refreshing Spritzers - Rum&Sum's naturally flavored rum spirits are perfect for creating refreshing spritzers and cocktails with minimal ingredients.
3. Expanding Flavor Lineup - Rum&Sum plans to introduce a new flavor to their lineup of naturally flavored rum spirits in 2024.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverages industry can explore the opportunity of offering naturally flavored rum spirits with no added sugar to cater to the preferences of a new generation of drinkers.
2. Mixology and Cocktail Ingredients - The mixology and cocktail ingredients industry can benefit from Rum&Sum's naturally flavored rum spirits that simplify the process of creating delicious cocktails with minimal ingredients.
3. Beverage Packaging - The beverage packaging industry can seize the opportunity to design innovative packaging solutions for Rum&Sum's range of naturally flavored rum spirits, reflecting their unique and refreshing positioning in the market.
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