Caleño's Non-Alcoholic Rum Meets Demand from Younger Adult Drinkers
Laura McQuarrie — October 3, 2024 — Lifestyle
References: calenodrinks & thespiritsbusiness
Non-alcoholic spirits brand Caleño added two new flavors to its non-alcoholic rum range: White Coconut, and Mango & Passion Fruit. Both of these rum alternatives are ready to create traditional rum cocktails without the alcohol, all while sharing a well-balanced dose of tropical flavor.
While White Coconut boasts the taste of smooth, sweet coconut with notes of vanilla and pineapple, the Mango & Passion Fruit variety brims with ripe, fruity notes with hints of guava and zesty lime.
“Younger consumers are driving the no-and-low growth, and they tend to gravitate towards sweeter, rum-based cocktails," said Ellie Webb, founder of Caleño, "Non-alcoholic ‘rum’ is massively underserved in retail compared to ‘gin’, so we see a significant missed opportunity that Caleño is perfectly positioned to capitalize on with these new flavors.”
While White Coconut boasts the taste of smooth, sweet coconut with notes of vanilla and pineapple, the Mango & Passion Fruit variety brims with ripe, fruity notes with hints of guava and zesty lime.
“Younger consumers are driving the no-and-low growth, and they tend to gravitate towards sweeter, rum-based cocktails," said Ellie Webb, founder of Caleño, "Non-alcoholic ‘rum’ is massively underserved in retail compared to ‘gin’, so we see a significant missed opportunity that Caleño is perfectly positioned to capitalize on with these new flavors.”
Trend Themes
1. Tropical Non-alcoholic Spirits - Non-alcoholic tropical spirits offer a flavorful alternative for younger drinkers who enjoy vibrant, fruity cocktails without the effects of alcohol.
2. Flavored Non-alcoholic Beverages - The rise of flavored non-alcoholic beverages like mango and passion fruit appeals to taste-centric consumers seeking sophisticated yet alcohol-free drink options.
3. Health-conscious Alcohol Alternatives - With an increasing number of younger adults prioritizing well-being, health-conscious alcohol alternatives such as non-alcoholic rums fulfill the demand for enjoyable and guilt-free indulgence.
Industry Implications
1. Non-alcoholic Beverage Industry - The non-alcoholic beverage industry is rapidly expanding, with products like Caleño’s flavored non-alcoholic rums addressing the growing market for alcohol-free drinks.
2. Alcohol-free Spirits Industry - The alcohol-free spirits industry is seeing innovation in taste and experience, exemplified by the introduction of tropical non-alcoholic rums that mimic traditional rum flavors.
3. Health and Wellness Industry - The health and wellness industry benefits from the increasing shift towards non-alcoholic alternatives that cater to wellness-focused consumers seeking healthier lifestyle choices.
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