Dunkin' Launched a Social Media Competition with a Branded RV
Daniel Johnson — August 13, 2020 — Autos
References: dunkindonuts & marketingdive
Dunkin' launched a social media contest, where consumers will have a chance to win a branded RV. Customers can enter the social media contest by posting a plan for a road trip, along with the prospective members of their 'quarantine team.' To be entered into the contest customers will have to use the hashtag #DunkinRefreshSweepstakes on social media posts.
The Branded RV was created in order to promote a new line of iced tea beverages. The exterior of the vehicle features a pink and orange design, which in line with the brand's colors, it also has Dunkin' products lining the outside of the vehicle. Some of the products depicted include a Keurig K-Mini Plus coffee makers as well as Dunkin K-Cup coffee pods.
Image Credit: Dunkin'
The Branded RV was created in order to promote a new line of iced tea beverages. The exterior of the vehicle features a pink and orange design, which in line with the brand's colors, it also has Dunkin' products lining the outside of the vehicle. Some of the products depicted include a Keurig K-Mini Plus coffee makers as well as Dunkin K-Cup coffee pods.
Image Credit: Dunkin'
Trend Themes
1. Social Media Contests - Brands can adopt social media contests to run promotional campaigns and increase brand awareness among consumers.
2. Brand Activations - Branded RVs can be used as experiential marketing activations to showcase new products and create buzz among consumers.
3. Hashtag Campaigns - Hashtag campaigns on social media can increase visibility and consumer engagement with brand-sponsored giveaways and promotions.
Industry Implications
1. Quick Service Restaurants (QSR) - QSRs can use social media contests and brand activations to promote new products and increase brand awareness among consumers.
2. Beverage - Beverage companies can leverage branded vehicles and social media campaigns to create buzz around new product launches and engage consumers with giveaways and contests.
3. Marketing and Advertising - Marketing and advertising agencies can provide brands with innovative strategies to run social media contests, hashtag campaigns, and experiential marketing activations to increase consumer engagement and brand awareness.
4.9
Score
Popularity
Activity
Freshness
