Jeep is Launching a Campaign to Promote the Off-Road Community
Daniel Johnson — March 9, 2020 — Autos
References: prnewswire & mobilemarketer
Jeep is inviting the public to join the off-road community as part of a multiplatform campaign. The off-road community campaign will be launched across social media, digital content, and TV. Jeep's campaign starts next week and the company will also be giving away a Family Reunion Easter Jeep Safari, which will take place on Moab, Utah. In order, to be eligible for the trip people can share photos of off-roading along with the hashtag '#JeepFamily.'
Jeep also launched a 30second online commercial that plays an original song, titled 'Young,' by a band named Old Dominion. Overall the campaign could connect with consumers due to authenticity and widespread reach on social media. Additionally, people may participate in order to potentially receive a free trip.
Image Credit: Courtesy of FCA
Jeep also launched a 30second online commercial that plays an original song, titled 'Young,' by a band named Old Dominion. Overall the campaign could connect with consumers due to authenticity and widespread reach on social media. Additionally, people may participate in order to potentially receive a free trip.
Image Credit: Courtesy of FCA
Trend Themes
1. Off-road Community Campaigns - Opportunity to launch similar community-based campaigns across different industries to increase consumer engagement and drive brand loyalty.
2. Multi-platform Promotions - Potential to launch integrated cross-platform campaigns that engage consumers across social media, digital content, and TV for increased reach and impact.
3. User-generated Content - Potential to leverage user-generated content as a way to increase brand awareness and engagement, and to reward consumers for participating in campaigns.
Industry Implications
1. Automotive - Opportunity to launch community-based campaigns targeting consumers who have a passion for cars and driving.
2. Outdoor Recreation - Potential to engage consumers who enjoy outdoor activities, such as hiking, biking, and camping.
3. Travel and Tourism - Opportunity to launch campaigns that promote travel and tourism to popular destinations, and to offer consumers the chance to win trips as part of these campaigns.
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