Frankin & Sons and Portobello Road Gin Created RTD G&T
Laura McQuarrie — April 4, 2018 — Lifestyle
References: portobelloroadgin & thespiritsbusiness
Franklin & Sons and Portobello Road Gin collaborated on a RTD G&T that will exclusively be available for purchase at select Tesco stores in London.
The all-new alcoholic beverage combines Franklin & Sons' Natural Indian Tonic Water with Portobello Road Gin for a ready-to-drink canned gin and tonic that comes in at 5.5% ABV. The combination of products is touted as one that's timeless, with "no gimmicks and no added anything." Additionally, the collaborative alcoholic beverage will also be appealing to consumers for its recyclable form.
A growing number of Millennial consumers are turning to ready-to-drink alcoholic beverages in canned formats, particularly ones that favor classic, craft qualities as much as they do convenience, unique flavor experiences and sustainable design.
The all-new alcoholic beverage combines Franklin & Sons' Natural Indian Tonic Water with Portobello Road Gin for a ready-to-drink canned gin and tonic that comes in at 5.5% ABV. The combination of products is touted as one that's timeless, with "no gimmicks and no added anything." Additionally, the collaborative alcoholic beverage will also be appealing to consumers for its recyclable form.
A growing number of Millennial consumers are turning to ready-to-drink alcoholic beverages in canned formats, particularly ones that favor classic, craft qualities as much as they do convenience, unique flavor experiences and sustainable design.
Trend Themes
1. Growing Demand for RTD Alcoholic Beverages - The increasing popularity of ready-to-drink alcoholic beverages in canned formats presents an opportunity for businesses to cater to the convenience and flavor preferences of Millennial consumers.
2. Craft and Classic Flavor Experiences - Consumers' preference for ready-to-drink beverages that emphasize craft qualities and offer unique flavor experiences opens up disruptive innovation opportunities for businesses in the alcohol industry.
3. Sustainable Design in Alcoholic Beverages - The demand for recyclable and sustainable packaging in ready-to-drink alcoholic beverages creates an opportunity for businesses to create environmentally friendly products that appeal to conscious consumers.
Industry Implications
1. Alcohol Industry - The alcohol industry can capitalize on the growing demand for ready-to-drink alcoholic beverages by developing innovative products that cater to convenience, flavor, and sustainability preferences.
2. Canned Beverage Industry - Canned beverage companies can explore partnerships and collaborations to create new and exciting RTD alcoholic beverages that provide craft flavors and meet the needs of consumers seeking convenience.
3. Packaging Industry - The packaging industry has an opportunity to develop and provide sustainable packaging solutions for ready-to-drink alcoholic beverages, meeting the demand for environmentally friendly options in the market.
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