The Squarespace '5 to 9' Super Bowl Ad Remixes Dolly Parton's Hit Song
Jana Pijak — February 4, 2021 — Marketing
References: squarespace & youtube
The Squarespace '5 to 9' ad was launched by the website-making platform just in time for this weekend's Super Bowl 2021 big game event. Remixing Dolly Parton's iconic hit song 9 to 5, the ad was directed by Oscar winner Damien Chazelle and celebrates hard work and dedication -- suggesting that progress and goals are achieved by going the extra mile and by working overtime.
The ad spotlights new song lyrics reading "Working 5 to 9, you’ve got passion and a vision, Cuz it’s hustlin’ time, whole new way to make a livin’. Gonna change your life, do something that gives it meaning. With a website that is worthy of your dreaming."
In addition to promoting the Squarespace platform's popular website creation service, this ad will instantly resonate with Dolly Parton fans thanks to its clever use of a hit song that is rewritten to send an empowering message.
The ad spotlights new song lyrics reading "Working 5 to 9, you’ve got passion and a vision, Cuz it’s hustlin’ time, whole new way to make a livin’. Gonna change your life, do something that gives it meaning. With a website that is worthy of your dreaming."
In addition to promoting the Squarespace platform's popular website creation service, this ad will instantly resonate with Dolly Parton fans thanks to its clever use of a hit song that is rewritten to send an empowering message.
Trend Themes
1. Hard Work-celebrating Ads - The trend of brands using uplifting and inspiring messaging to celebrate hard work and dedication.
2. Ad Remixing - The trend of remixing or repurposing classic songs in advertisements for a fresh and memorable impact.
3. Website Creation Services - The trend of website creation platforms using powerful messaging to empower their customers to pursue their passions and dreams.
Industry Implications
1. Advertising - The advertising industry can benefit from incorporating empowering messaging and classic song remixing into their campaigns to create a stronger impact and connection with consumers.
2. Music - The music industry has opportunities to partner with brands who want to use classic songs in their advertisements to reach a wider audience and create new revenue streams.
3. Website Creation - The website creation industry has a disruptive innovation opportunity to not only provide their services, but also empower their customers to pursue their passions and dreams through their website platforms.
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