ROLUS Meets the Evolving Demands of the Non-Alcoholic Movement
Laura McQuarrie — October 16, 2024 — Lifestyle
References: rolus & finance.yahoo
ROLUS is a sparkling hydration drink designed to deliver a unique taste and the replenishment people need, especially since 70% of Americans are chronically dehydrated.
Catering to the tastes of non-alcoholic drinkers, ROLUS is free from carbohydrates, gluten, sugar, caffeine, sweeteners and alcohol, with five calories, a gram of plant protein and 345 milligrams of electrolytes. This non-alcoholic beverage for any and all social occasions was created with input from a team of doctors, dietitians, wellness experts, and master blenders, and features globally sourced ingredients like Hawaiian sea salt, Greek verbena, Asian ginseng and a botanical blend to support not only hydration but also whole-body immunity and stress relief.
Taste-wise, ROLUS is a sparkling hydration beverage that's said to be slightly herbal with a refreshing botanical sensation and champagne-like bubbles.
Catering to the tastes of non-alcoholic drinkers, ROLUS is free from carbohydrates, gluten, sugar, caffeine, sweeteners and alcohol, with five calories, a gram of plant protein and 345 milligrams of electrolytes. This non-alcoholic beverage for any and all social occasions was created with input from a team of doctors, dietitians, wellness experts, and master blenders, and features globally sourced ingredients like Hawaiian sea salt, Greek verbena, Asian ginseng and a botanical blend to support not only hydration but also whole-body immunity and stress relief.
Taste-wise, ROLUS is a sparkling hydration beverage that's said to be slightly herbal with a refreshing botanical sensation and champagne-like bubbles.
Trend Themes
1. Botanical-infused Beverages - Utilizing global ingredients like Hawaiian sea salt and Asian ginseng, botanical-infused beverages are offering consumers a unique taste experience coupled with health benefits.
2. Functional Hydration Drinks - Functional hydration drinks that combine electrolytes with plant protein and other wellness-boosting components meet the growing need for health-centric beverage options.
3. Non-alcoholic Social Beverages - Non-alcoholic social beverages with a sparkling, champagne-like quality are gaining traction as versatile drink alternatives for various social settings.
Industry Implications
1. Health and Wellness - Innovations integrating botanicals and global ingredients can position the health and wellness industry to offer more comprehensive nutritional and hydration solutions.
2. Beverage Industry - The beverage industry is seeing a shift where the demand for low-calorie, electrolyte-rich, and non-alcoholic options is driving new product developments.
3. Fitness and Sports Nutrition - With the inclusion of plant proteins and high electrolyte content, fitness and sports nutrition products are being redefined to support hydration and overall well-being.
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