Rollover Meat-Free Burgers Come Precooked and Frozen
Michael Hemsworth — November 3, 2021 — Lifestyle
References: rolloverhotdogs & talkingretail
The Rollover Meat-Free Burgers are a new creation from the UK-based food-to-go brand that will provide retailers with a way to support customers in search of meatless food options. The burger is crafted using pea protein for the patty, which comes precooked and frozen in packs of 60 along with a 30-pack of buns for serving. The burgers can be prepared in-store to provide patrons a way to satisfy their hunger without having to reach for a meat-based alternative.
Head of Marketing at Rollover Elodie Bretz spoke on the new Rollover Meat-Free Burgers saying, "The meat-free category is continuing to gain traction, and as a leader in the hot food-to-go category, we knew we had to offer consumers a plant-based alternative to our best-loved burgers. With taste being the number one driver for consumers when choosing meat-free alternatives, it was vital that we created a burger that was true to the Rollover brand and tasted great.”
Head of Marketing at Rollover Elodie Bretz spoke on the new Rollover Meat-Free Burgers saying, "The meat-free category is continuing to gain traction, and as a leader in the hot food-to-go category, we knew we had to offer consumers a plant-based alternative to our best-loved burgers. With taste being the number one driver for consumers when choosing meat-free alternatives, it was vital that we created a burger that was true to the Rollover brand and tasted great.”
Trend Themes
1. Meat-free Alternatives - The trend of offering plant-based alternatives to traditional meat-based products is disrupting the food industry, creating new markets for innovative plant-based food products.
2. Precooked and Frozen Food Products - The trend of precooked and frozen food products is disrupting the food industry, providing consumers with quick and convenient meal solutions while reducing food waste.
3. Customizable In-store Food Options - The trend of customizable in-store food options is disrupting the food industry, allowing retailers to offer personalized meal options and cater to individual dietary needs and preferences.
Industry Implications
1. Food Retail - Food retailers can capitalize on the meat-free and precooked/frozen food trends by offering a variety of plant-based options that cater to the growing demand for convenient, healthy food products.
2. Food Service - Food service providers can capitalize on the trend of customizable in-store food options by offering personalized meal options to appeal to a wider customer base and diversify their menu offerings.
3. Plant-based Food Production - Plant-based food producers can capitalize on the meat-free trend by developing innovative, tasty products that satisfy consumers' desire for plant-based protein in convenient and appealing formats.
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